Saturday, 27 February 2010

Hot trends popping up at Fashion Week

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Several of fashion's big guns have yet to show their Fall 2010 collections, but a few trends have already emerged at New York Fashion Week.

THE ARTFUL COLLAGE: Several designers have beautifully combined diverse — and often surprising — fabrics (chiffon and leather) in their garments.

COMING MUST-HAVES: Christian Siriano's next Payless shoe collection, inspired by French antique furniture such as Louis XVI chairs, with filigree detailing or lion's-paw feet worked into high heels; Rebecca Taylor's sparkling hosiery in olive and navy; Donna Karan's DKNY color-patched and tied-every-which-way little dresses; white or black slash boots from Hervé Leger by Max Azria.

LADY BOUNTIFUL BUZZ: Naomi Campbell's good deed for Haiti is the talk under the tents. The supermodel formerly known for throwing telephones speed-dialed her designer and model friends — and a former British royal, Sarah Ferguson, the Duchess of York — to help organize a star-studded fundraiser to aid mothers and children in the earthquake-ravaged country. The capacity audience (975 sitting, another 200 standing) paid up to $150 to see a slim-lined Kelly Osbourne, Chris Brown, Helena Christensen and designers Diane von Furstenberg and Donna Karan model clothes to be sold on the net-a-porter Web site. Campbell is a global ambassador for the White Ribbon Alliance, a coalition that helps women and children in Third World countries. She appeared three times on the runway, greeted each time with a standing ovation.

BLACK OUT: While many designers are still pushing a dark palette for fall, a few are headed toward the rainbow. At Peter Som, purple reigned with a wine chenille skirt and a plum cotton-velvet tiered dress, a charmeuse dress and a stunning cotton-candy Mongolian lamb coat. Karan's DKNY line was rich with browns, color grids, sapphire and deco florals. Taylor incorporated teal, slate blue and purple. Lela Rose worked with flaming orange, pink and cobalt. Siriano's show-stopping shade was hot pink on an organza draped bodice and scalloped tulle gown.

TWO FOR TWO: Max Azria is the busiest designer here, with three collections on the schedule. And surprise, surprise, the first two — his youthful BCBG and the bandage-tight Hervé Leger lines — were his best ever. Azria, who caters to the young Hollywood jet set, presented a minimalist collection of color blocking worked into long black T-shirts that served as the foundation for many his asymmetrical dresses, sometimes worn with skinny trousers or leggings. Backstage at the Leger show, he said his dresses are “a second-skin armor for today's tough modern woman.” The skin-tight shells were made of neoprene, metallic knits, velvet prints and more, some enamel-beaded in hot pink and green. Azria's third show is today.



Source : www.chron.com
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Friday, 26 February 2010

Manish Arora's love affair with CRYSTALLIZED Swarovski

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As a part of CRYSTALLIZED – Swarovski Elements ongoing commitment to foster Indian fashion, the brand celebrates its longstanding partnership with the maverick designer Manish Arora with an unveiling of a retrospective: “MANISH ARORA’S LOVE AFFAIR WITH CRYSTALLIZED – Swarovski Elements” at DLF Emporio in New Delhi. The exposition will showcase iconic haute couture pieces from the Manish Arora’s national and international runways since 2003 marking the tenth milestone of international showing from the designer this year.

The retrospective installation will be on display from February 25, 2010–March 04, 2010 at The Atrium, DLF Emporio, Vasant Kunj, New Delhi. On display are also the limited edition for Swarovski CRYSTALLIZED motif t-shirts and the transfer collection from Manish Arora’s international partnership event with the brand held in London.

Known for his vivid use of colour in designs that combine contemporary silhouettes with traditional handcrafted techniques, Manish Arora has gained worldwide recognition since launching his eponymous label in 1997. The designer, who first showed at London Fashion Week in 2005 and debuted in Paris to great acclaim in 2007, has worked creatively and been supported by Swarovski since the launch of his international career, incorporating CRYSTALLIZED – Swarovski Elements into all his major collections and creative partnerships to date. All the CRYSTALLIZED garments carry the “Made with CRYSTALLIZED – warovski Elements” tag.

“Manish has been a torch bearer from the Indian fashion industry in the international fashion circuit. We are delighted that the CRYSTALLIZED – Swarovski Elements team in India and Austria has worked closely over the years with the designer, to give vision to his creative design brilliance for his collections. Manish’s creations sparkle distinctively, setting the bar high for Indian fashion abroad. We hope his “Love Affair” with Swarovski Elements becomes more intense season after season!” says Mr. Sanjay Sharma, country manager - India for CRYSTALLIZED – Swarovski Elements.





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Wednesday, 24 February 2010

Invest wisely this season in multitasking women’s wear

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Isabella Oliver unveils The 365 Spring Summer 2010 Collection. The Isabella Oliver 365 collection provides timeless style that never fades; a selection of classic silhouettes that effortlessly combines contemporary trends to create versatile day to evening pieces.

This spring summer, enjoy a variety of designs infused with key stories that are a must for the warmer months...

Nautical-inspired style exudes breezy chic; fresh white and classic navy providing a crisp, clean look. 

The Pippa Easy Sweater is perfect thrown over reliable denim or with The Audrey Zip Capris. For a touch more glamour.

The Jackie Dress looks fabulous with lipstick-red heels... all that’s missing is the yacht.

Summer evenings can be surprisingly brisk, so an easy trench coat or tailored jacket is essential. The Vanessa Trench offers a contemporary take on a wardrobe icon, with luxe contrast piping that adds a graphic pop to any outfit. The Coco Blazer may look structured, however it’s finished in jersey, offering comfort all day long.

Timeless whites, greys and classic black are the wardrobe faithfuls; shades that can be mixed and matched to create endless looks. 

This season, there’s even more neutral-toned women’s basics to choose from, along with Lemon Ice; a zesty hue that is perfect for livening up fail-safe black. Day in, day out, these always work.

Bored of basics? Turn up the volume in pieces stripped of fuss for a modern yet classic look. 

Vibrant in colour and voluminous in shape, Isabella Oliver 365’s slouchy, oversized tops and dresses effortlessly add flare to everyday ensembles whilst remaining understatedly stylish. 





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Tuesday, 23 February 2010

Tuxedo App by formal wear industry leader Meridian

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Prom, Wedding or Special Occasion tuxedo? There's an App for that! Meridian, LLC, the technology leader in the Formal Wear Industry, has launched America's first Tuxedo App.

For thousands of teenagers high school prom season is coming up. In addition, summer brides are beginning to go through the exciting process of picking their wedding colors. Now, for the first time ever, you have the power for vest/tie color and tuxedo selection in the palm of your hand. This Apple iPhone / iPod Touch tuxedo app contains the most comprehensive 2010 color selections and brand name tuxedo styles that will compliment any occasion.

As you browse through and choose your tuxedo, vest / tie color and shoe selection, launch the geo locator to find the closest qualified dealer(s). Map it, call them, it's under your control. Have some more fun within the app by emailing your prom date, bride/groom or special person in your life, your special occasion vest and tie fabric colors, tuxedo lifestyle photos and more. Enjoy the satisfaction of visiting a qualified dealer and showing them exactly what you want right from your iPhone or iTouch. You will love our App because it's all about the customer!

Meridian LLC

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Monday, 22 February 2010

Ram Bherwani's Lifeholic Calendar

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Ram Bherwani tries to unravel the elements that make up life in his super hot calendar for 2010. The brainchild of Shailendar

Singh, it's the kind of stuff that makes life worth living.


Ram Bherwani is a young and dynamic photographer who has worked with some of the best talent of our country. His clients

range from actors Amitabh Bachchan, Aishwarya Rai and Shahrukh Khan to designers Wendell Rocricks, Rocky S and many others.

His work has been described as classic, romantic and clean.

Let's take a look at the year ahead through the lens of Ram Bherwani.
Faith

Faith makes all things possible.
Love
 
Love is when you see little hearts all around you.
Freedom

Freedom is to lose control and let go of yourself.
Hope

Hope helps you stay positive and keeps you going.
Luck

Everything in life is luck including being at the right place at the right time.
Power


Power is when you know exactly what you want and stop at nothing to get it.
Prayer

Prayer is the natural expression of absolute belief and faith.
Sex

Sex is emotion in motion.
Sin

Pleasure is the bait of sin.
Fear

The oldest and strongest emotion of mankind is fear.
Death

Everybody dies-not everybody really lives.
Happiness

Happiness is to enjoy the small pleasures that life has to offer.

 
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Curve to showcase PUCCA fashions in Los Angeles

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On the heels of the East Coast unveiling of a specialized apparel collection inspired by the international character PUCCA during New York Fashion Week, Warner Bros. Consumer Products and VOOZ Co., Ltd. hosted a dazzling West Coast launch event at Curve Boutique located on Los Angeles’ chic Robertson Blvd. The PUCCA capsule collection, making its much-anticipated U.S. debut this month, is based on the character from South Korea who has gained wild popularity in Europe and Asia.

Attracting a host of Hollywood’s hottest celebrities and “fashionistas,” the red-carpet soirée was attended by actresses Amy Smart and Jessica Lowndes, actor Jack Huston, Korean actress Lee Da Hae, Bijou Phillips and Swedish indie-pop singer Lykke Li, as well as Boo Kyoung Kim, President, VOOZ Co., Ltd. and creator/founder of PUCCA.

The PUCCA-inspired apparel includes pieces from noted fashion designers, each with an eye for flair and creativity, who were chosen by Curve Boutique owner Nevena Borissova to interpret the character through their own distinct visions and styles. Comprising the capsule collection are stunning designs from Preen, Mark Fast, Raquel Allegra, Unconditional, Not Rational, Genetic Denim, I.R.O and jewelry by Erickson Beamon.

Curve will showcase the PUCCA fashions exclusively throughout the spring. Additionally, the designs can be viewed on the PUCCA Facebook page.




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Friday, 19 February 2010

Guy Harvey jewelry is gaining popularity

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Guy Harvey’s famous marine wildlife artwork is now seen being worn not only by fishermen, but by men and women, college students, teens and even young kids. And most recently Guy Harvey’s artwork is showing up as fine jewelry on beautiful swimsuit models like Brooklyn Decker and Anne V in the recently released 2010 Sports Illustrated Swimsuit Issue.

“It was like walking up to the plate in the world series and hitting the ball out of the park at first bat,” said Jim Fortescue, owner of Nautora, the official licensee and manufacturer of Guy Harvey Jewelry. “I couldn’t possibly envision a better promotional opportunity than on the pages of Sports Illustrated Swimsuit Issue for our nautical jewelry line.”

Just a few years ago, the primary place you might see Guy Harvey’s artwork outside of a picture frame, was on fishing t shirts worn by salt water fishermen. But that has changed as evidenced not only by the Sports Illustrated swimsuit models, but by the millions of dollars in Guy Harvey clothing being sold through retailers across the U.S. and online to a wide variety of people of all ages.

“Guy Harvey clothing, jewelry, and other licensed products are really striking a chord with a broad cross section of people across the country,” said Bill Shedd, owner of AFTCO Bluewater, the licensee for Guy Harvey apparel and operator of the newly launched official online store GuyHarveySportswear.com. “We have watched long lines of people of all ages wrapping around the block, waiting for an autograph at Guy Harvey’s signing events...Moms with 10 year old sons, Dads with 17 year old daughters, and college students both male and female,” Shedd continued. 



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Thursday, 18 February 2010

'Britney Spears Through The Lens' for Candie's

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Iconix Brand Group, Inc. unveiled its spring 2010 marketing campaign for its junior brand, Candie's, which is exclusively available at Kohl's Department Stores and Kohls.com. The campaign entitled, "Britney Spears Through The Lens," showcases international superstar Britney Spears as seen through the lens of three famed photographers: Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.

Britney Spears commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's Only at Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."

The campaign, a series of photographs of Spears as seen through the lens of each master photographer will debut with a four-page insert in the April issue of Seventeen Magazine as well as online at candies.com and Kohls.com. Each photographer has their own unique and trademark style. Annie Leibovitz's photograph features Spears against an industrial backdrop, Terry Richardson photographed Spears on a plain white set with colorful props, while Mark Seliger created elaborate sets. Seliger's first set was a French burlesque inspired pink dressing room and the second was a custom designed pink Harley-Davidson motorcycle against a perfect blue sky and green grass background.

"This is the most exciting shoot we have ever produced for Candie's. We have three master photographers: Annie Leibovitz, Mark Seliger and Terry Richardson shooting the biggest pop star in the world, each in their own iconic style," stated Dari Marder, chief marketing officer, Iconix Brand Group.

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "The new Candie's spring advertising campaign is innovative, authentic and provides a unique brand expression in the marketplace. We are confident this will resonate with our junior shoppers who trust Candie's to provide style and value."

The "Britney Spears Through The Lens" campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail. 




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Wednesday, 17 February 2010

‘Textile Design Source' book – Must have for every designer

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The Tif-f-labs School of Fashion, based in Tirupur, which has been promoted by the Tirupur Industrial Federation (TIF), is coming out with a first of its kind “Textile Design Source” book, which will be released shortly.

The main unique selling proposition (USP) of the book is that textile designers can use the designs in the manual as a base to re-produce 10,000 more designs.

The designs have been so created to be helpful to all segments of the textile value-chain, like home textiles, clothing and any other conceivable applications.

In particular, this source manual could prove to be helpful to MSMEs and SMEs in the textile sector as it will help them bring out impressively designed products. In short, it is a must have for every textile designer.

The book which took 12 months to compile contains around 400 designs and has drafted with assistance from Textiles Committee, a entity under the Ministry of Textiles, under its cluster development initiative.

Interested textile designers or companies may place their orders for the book with Mr Vikram Kumar on +91 98947-97774. 

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Friday, 12 February 2010

Celebrate spring with 'The Inspired Life'

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For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby (aka "The Selby") to create a new advertising campaign, "The Inspired Life." The imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.

The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style, reflective of the Cole Haan brand. Each individual was shot in their natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful.

The tastemakers selected for the ad campaign include Harley Viera-Newton, a professional DJ and NYU student, Nicola Vassel, gallery director for Deitch Projects, Johnny Knapp, a writer, surfer, and entrepreneur, Magda Wosinka, a music industry photographer and guitarist, Moses Berkson, a photographer and music video director, and James Bond, a designer, surfer, and skater. International tennis sensation, Maria Sharapova the face of Cole Haan for the past two seasons and co-designer of a capsule collection for the brand -- is also featured.

As Cole Haan expands its digital presence, partnering with a photographer widely known for his work through TheSelby.com was a fitting match. Visitors to colehaan.com can view in-depth portraits of the tastemakers including slide shows, behind-the-scenes videos and The Selby's quirky handwritten interviews. Selby says, "By working with creative and dynamic people for this collaboration with Cole Haan, we were able to highlight the youthful and energetic spirit of the brand. It was a super fun project that developed very organically and I think that comes across in the photos."

The campaign will be supported with a fully integrated marketing campaign including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.

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Thursday, 11 February 2010

Valentine’s Day Special : Love Is In Air At Bride Show

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Two ultra luxury, stunningly embellished abayas worth a combined AED200,000 will be unveiled to hundreds of visitors at The Bride Show Abu Dhabi on Friday (12 February).

Designed by UAE national Afra Al Ghafli for Oshia Fashion Design, the abayas feature diamonds, crystals, cultured pearls, turquoise and silver discs, embellishing the natural black silk fabric and one of the creations is hoped to be presented to Her Highness Sheikha Fatima Bint Mubarak.

Mrs Al Ghafli credits the ‘mother of the UAE nation’ as her inspiration, a woman who taught UAE national women how to be charitable, generous, creative and hard-working.

“We were honoured to learn that Oshia Fashion Design had created the abayas exclusively for The Bride Show Abu Dhabi,” said Lucy Clarke, Exhibition Director for The Bride Show. “The catwalk shows are always one of the most popular features of the exhibition and visitors are in for a treat at the finale of the Oshia collection on Friday at 6pm”.

The Bride Show Abu Dhabi, taking place at the Abu Dhabi National Exhibition Centre until Saturday 13 February under the patronage of Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan, offers brides-to-be and her family a one stop shop to planning a wedding.

It has also become a must-attend event for fashion-savvy women in the UAE capital who come to see local and international designers’ latest collections on the catwalk as well as shop for haute couture evening wear, abayas, jewellery, make up, handbags and homewares.

And, as Valentine’s Day approaches, romance is reaching fever pitch on the exhibition floor. On the second day of the show, Arushi, one of the most established design houses in Dubai, gave away an off-white and pink dress, adorned with Swarovski crystals and exclusively designed for The Bride Show Abu Dhabi to celebrate the most romantic day of the year.

The dress, worth AED20,000, was the finale centrepiece for the Arushi catwalk show and was presented to one lucky visitor in the audience by Mireille Loughlin, the designer. In celebration of Valentine’s Day, anyone who visits The Bride Show Abu Dhabi wearing red on the final day, Saturday 13 Febuary, will gain free entry. 






International Apparel Expo 2010  

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Wednesday, 10 February 2010

Sophie Auster brings modern fresh breath of air to MANGO

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Sophie Auster (daughter of well-known writer and cinema director Paul Auster) is one of the new faces of the Spring-Summer 2010 MANGO catalogue, and is bringing a modern fresh breath of air to the Spanish brand.

Born in Brooklyn, New York, she began her acting career at the age of nine. One of her first films was Lulu on the Bridge, based on her father’s novel. The actress also starred in the film Circuit, directed by Xavier Ribera and sponsored by MANGO. In her singing career, she is currently preparing the launch of her second album with the group One Ring Zero.

The photo shoot of this multi-talented woman took place at New York’s legendary Electric Lady Studios, in the heart of the Great Apple and used by legendary singers and groups from Jimmy Hendrix to the Stones.



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Tuesday, 9 February 2010

Mary-Kate & Ashley - TEXTILE Elizabeth And James Denim Line

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Ashley Olsen and Mary-Kate Olsen announced expansion of their partnership with L'Koral Industries with the launch of denim-based offshoot TEXTILE Elizabeth and James. The Spring 2010 collection, set to debut March 2010, adds a casual component to the label as the designers continue to innovate within the contemporary brand known for wearable styles with a strong design aesthetic.

TEXTILE Elizabeth and James collection debuts with three denim styles inspired by the 1970s: the "Joni," a high waisted, cropped flare, the "Hendrix," a bell bottom with distressed details and the "Stevie," a soft, casual button fly jean. The throwback collection pairs well with the contemporary label's separates, yet has the versatility to stand alone with a simple tee.

"The overwhelming support from our retailers and solid partnership with L'Koral Industries created an ideal opportunity to expand into the premium denim arena. With the addition of TEXTILE Elizabeth and James, the label offers a well-rounded collection of casual to dressy options for the trend conscious customer," says Ashley Olsen.

"The fit, wash, hardware and fabric of TEXTILE Elizabeth and James embody the Elizabeth and James quality and design aesthetic our customers have come to expect. The details of each piece have been carefully executed for a worn, classic touch," says Mary-Kate Olsen.






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Monday, 8 February 2010

Bride Show Abu Dhabi : Bespoke Your Wedding

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The UAE capital’s most prestigious bridal event is welcoming a range of new brands, products and services, offering brides-to-be and Abu Dhabi’s fashionistas a glamorous day of shopping and wedding planning.

From 10 to 13 February at the Abu Dhabi National Exhibition Centre, and under the patronage of Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan, The Bride Show Abu Dhabi will be an exclusive opportunity to buy luxury goods which are not usually available in the capital.

Joining respected wedding organisers such as Carnation, Dubai World Trade Centre and Al Khaleej Hospitality this year are AZURINE and Empire Events, wedding planners who can take the stress out of organising the ultimate family celebrations.

A collection of Italian jewellery designers are travelling from Europe to showcase the latest in sparkling gems and gold for the first time at The Bride Show Abu Dhabi. Roberto Casarin SRL, Fabio Fanfani, Bruno Aristi, Maggio Teresa & Damianacos Damiano, IMVIDIA and Clio Pro Jewellery will be bringing thousands of dirhams of diamonds to Abu Dhabi, ideal for engagement rings and wedding bands.

Representing the ultimate in decadence, Asian company Prouna will be showcasing their new concept luxury chinaware, designed by an international team of renowned artists and ceramic engineers. More than simple tableware, the collections feature sparkling crystals which embellish original and beautiful patterns on fine bone china.

With a bespoke store in Seoul, South Korea, the company’s exclusive presence at The Bride Show Abu Dhabi will be the only time brides-to-be can purchase the ultimate dining experience which blends Asian high culture with European tradition in a distinctive and contemporary style.

“Planning a wedding should be an exciting moment rather than a stressful one,” said Lucy Clarke, Exhibition Director for The Bride Show. “The Bride Show Abu Dhabi offers brides-to-be ideas, tips and the latest trends in the wedding industry to help them prepare for the biggest day of their lives.”

Also new to The Bride Show Abu Dhabi this year are L’Oreal and Kerastase, coming together to offer women free use of the blow dry bar, giving them ideas for bridal hairstyles and chignons. Furthermore, brides-to-be can find out about their exclusive wedding hair packages, which begin a month before the big day, offering a unique and tailor-made plan for colouring, treatments, cuts and products.

Well known Lebanese television presenter Claire Damaa is travelling to the UAE to launch her new line of luxury lingerie, Claire D. A first for The Bride Show Abu Dhabi, the lingerie, which retails from 300dhs up to 7,500dhs, features straps of Tahitian pearls, which can also be used as a necklace and bracelet.
 





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Thursday, 4 February 2010

Heidi Klum chooses Mat McCabe as Celebrity Guest

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Fashion photographer Mat McCabe will again appear on new episodes of Germany’s Next Top Model, as celebrity guest photographer. This will be his fourth consecutive year appearing on Germany’s top-rated show starring Heidi Klum.

“I love doing the show. I get a chance to work with new talent in very challenging situations that test their mettle as well as mine,” said McCabe.

The show will be filmed at an undisclosed location in the next few months and it will air in Germany in the Spring of 2010.

McCabe has traveled the globe on photo shoots, including stints in Asia, Australia and Europe as well the United States. His photography has a universal appeal and has appeared on covers in Europe, Australia and the Americas. He has been a guest on “E! True Hollywood Story” and plans to continue taking photos and appearing on television.

Born and raised in New York City, Mat has been surrounded by photography his entire life. He is the son of David and Christine McCabe. His father, David McCabe is a well known photographer whose work is featured in the Andy Warhol Museum, in Pittsburgh, PA. His mother Christine, a photo stylist, until recently was the decorating and lifestyle editor for Family Circle Magazine.




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Wednesday, 3 February 2010

Emma Watson Creates Fair Trade Fashion For People Tree

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People Tree is delighted to announce the Spring/Summer 2010 collaboration with actress Emma Watson. Launching in late February 2010, this exciting, long awaited collection brings a youthful and inspiring edge to Fair Trade fashion!

"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project." Emma Watson.

Acting as creative advisor, Emma has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection.

Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women.

Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.



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Tuesday, 2 February 2010

Giorgio Armani creates Grammy look for Lady Gaga

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Giorgio Armani is pleased to announce a unique collaboration with the artist Lady Gaga, who Sunday, January 31st, walked her very first red carpet at the 52nd Annual Grammy Awards. Throughout the evening, Lady Gaga, winner of two Grammy Awards, dressed exclusively in Giorgio Armani Privé.

Giorgio Armani created a variety of special pieces for Lady Gaga for both the evening's ceremony and for her special live stage performance.

Giorgio Armani says, "We hear Lady Gaga's music everywhere we go. It is like a soundtrack of our times. In addition to her formidable songwriting skills, she is a modern fashion phenomenon."

Sharing Mr. Armani's enthusiasm, Lady Gaga adds, "I am honored to be wearing Armani this evening. The series of pieces Mr. Armani created for me are truly iconic; they represent not only beautiful fashion, but my spirit and essence as an artist. Mr. Armani is a fashion legend, and tonight would not have been the same without his touch, and his wonderful team."

Giorgio Armani

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Monday, 1 February 2010

Filippa K S/S collection gives sensual yet manly look

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Men's Spring Summer 2010 collection represents Filippa K AB in its casually relaxed approach to men’s dressing – to play around and to mix and match the different pieces for an individual look. There is a balance of classic tailoring and modern styling, where the garments have a softer and more drapey yet elegant cut. New basics feel more important than ever, ranging from the perfectly cut chino and the modern fit polo shirt to the sporty nylon jacket and the timeless car coat.

Florida of the 1980’s with its easy-going mood and breezy feel has been a major source of inspiration. The juxtaposition of masculinity, lightness and playfulness in colour and cut, gives a look that is sensual yet manly and relaxed with a hint of glamour. Softly tailored suits mixed with casual t-shirts and espadrille style shoes sums up the mood.

To get that crumpled laid back look, most of the fabrics are pre-washed. The casual look can be found on cotton summer suits, as well as shirts ranging from classic white styles with rolled up sleeves to brighter tropical check patterns and sand washed silk. Jersey tops are either relaxed pastel t-shirt styles with generous necklines and button fronts or more sophisticated with collars and detailing. Linen is a summer favourite, ranging from sloppy knits and jersey tops to elegant summer suits. 




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