Monday, 29 November 2010

Prerna Dhawan wins SWAROVSKI ELEMENTS awards

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SWAROVSKI ELEMENTS, the world’s leading producer of cut crystal for jewellery, fashion and interiors, presented the inaugural SWAROVSKI ELEMENTS Jewellery design awards in New Delhi at The Olive, Qutab.

The 1st SWAROVSKI ELEMENTS Jewellery design awards drew an enthusiastic response with over 500 entries from across the country including jewelry designers, couture designers, prestigious Indian jewellery brands, design students and master craftsmen. SWAROVSKI ELEMENTS available in myriad colours, effects, shapes and sizes, provided a fabulous palette of inspiration for the designers to create jewellery pieces that will set new trends. Prerna Dhawan was the winner of first SWAROVSKI ELEMENTS Jewellery design awards.


The 40 most creative jewellery designs submitted were developed into actual jewellery pieces made with SWAROVSKI ELEMENTS. A further short list of 20 pieces based on originality, innovation and quality of manufacturing were presented at the awards evening via a ramp show.


In a glittering celebration attended by key members of the jewellery industry, fashion designers and trend experts among others, the stunning jewellery pieces made with SWAROVSKI ELEMENTS sculpted for the awards were presented by models dressed in ensembles by designers Shantanu-Nikhil that sparkled with SWAROVSKI ELEMENTS. Adjudging the winning designs was an independent jury comprising of designers Farah Khan Ali, JJ Valaya, , Rohit Bal, Suneet Verma, Tarun Tahiliani, Michael Boy, Rakesh Kumar, Executive Director, Export Promotion Council of Handicrafts, Dr. Rajendra Bhola, senior representative of Gems and Jewellery Export Promotion Council of India, Nonita Kalra, Editor Elle, Nina Haridas Editor, Marie Claire, Preetika Mathew Sahay, Associate Editor Harpers Bazaar and Ambika Anand, Anchor editor NDTV Good Times.
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Friday, 26 November 2010

EMPORIO ARMANI Group opened its first online store In China for its Emporio Armani brand

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The move is further evidence of the luxury goods sector continuing its attempts to appeal to the country's fast-growing, high-end consumer market.



After an approximate 10 per cent rise in 2010, global sales of luxury goods were expected to slow in 2011 almost everywhere except in Asia, the FT said, citing the consultancy firm Bain.
Online retail sales in China, which has the world's largest web population of at least 420 million, soared 117 percent last year to 39 billion dollars (29 billion euros), according to iResearch, a Beijing-based research firm.


Online sales of luxury goods were expected to rise and contribute five percent of total sales in 2011, up one percent from this year, the report said, citing research group Precepta.

Armani said it was "the first fashion brand to offer a 'flagship store' online experience in China." The website is backed by Yoox, an Italian online fashion retailer that has grown rapidly during the global economic crisis.

The Armani Group has more than 5,000 employees and 13 factories, producing clothes, as well as accessories, eyewear, watches, jewellery and perfume. Armani Onling store Offer Products Like Armani Underwear,Armani Suit,Armani Leather Shoes,Armani Jeans, Armani Watch, Armani  Sunglasse, Armani Jewellery and many more.

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Wednesday, 24 November 2010

Kim Kardashian & Kris Jenner to do Shape-ups campaign

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SKECHERS USA, a global leader in the footwear industry and the number two Leather Shoes, footwear, brand in the United States, announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

Read more about Kim Kardashian & Kris Jenner to do Shape-ups campaign @ Fibre2fashion

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Tuesday, 23 November 2010

Frida Giannini hosts Gucci children’s debut collection party

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Gucci Creative Director Frida Giannini hosted a children’s party inviting the most stylish children in town to the Gucci Sloane Street store to celebrate the launch of Gucci's debut children's collection and Gucci's 1 million USD donation to UNICEF's schools for Africa initiative. 


Guests, including Princess Tatiana of Greece, make up artist Charlotte Tilbury, models Jade Parfit and Andrea Dellal enjoyed a variety of entertainment including a disco with DJ 'Sunday Girl', a spectacular sweet shop, an ice cream parlour, magicians, balloon artists and face painters. 


Jennifer Lopez hosted the launch of the Children's collection at the Gucci Rodeo Drive Store, Los Angeles. 


Jennifer Lopez wore Gucci Cruise 2011 ruched khaki strapless dress with cut out back detail, Cruise 2011 khaki green python studded cage sandals, large black python clutch with bamboo detail and Gucci 18K yellow gold bracelets.     


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Monday, 22 November 2010

Kangana Ranaut flaunts Lawman look at BeYu Fashion Awards

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The BeYu Fashion Awards 2010 set the stage for twelve of the most successful fashion designers from across the country to showcase their creativity, talent and concepts with fabrics, Natural Dye. And what burst forth were designs that were original, experimental and unexplored. The country’s top models sashayed in and out, seemingly draped in clothes as light as air and yet the degree of chic never wavered, challenging you to carry them off with just as much panache!

All of Bangalore’s glitterati had converged at the event. With the presence of all the big names in fashion from Prasad Bidapa to Actress Sanjana to Designer Sneha and Jackie Shetty, the Glamour quotient was at an all time high. Other known faces that could not be missed were those of Anuj Saxena, the Actress Ragini Dwivedi, Ramesh Dembla and Designer Sanchita Ajjampur.


The two day extravaganza reached its peak when the showstopper for LAWMAN Pg3 jeans, Kangana Ranaut lit the ramp with her curvaceous figure and feline walk. She proved a pair of sexy, smouldering jeans can drop jaws just as much as an embellished Lehenga or gown on a showstopper. The Bangalorean fashionistas could not get enough of the sensuous Lawman Pg3 look which Kangana flaunted with abandon. 


Delighted to have walked for LAWMAN Pg3, Kangana says with a smile, “It was wonderful to walk the ramp for Lawman Pg3 in Bengaluru. I find Lawman Pg3 the most innovative international fashion brands of recent times”. 
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