Loren Jewels to create Kim Kollection

 Loren Ridinger, Creator of the uber-luxurious Loren Jewels announced today that she and Kim Kardashian are partnering to design an exclusive line of earrings to be called the “Kim Kollection.” This stunning 20-piece Jewellery collection will incorporate diamonds, emeralds, rubies and other precious gems and metals offering Hollywood glam exclusively through Lorenjewels.com.

“Kim’s a fashion icon and millions of people are inspired by her style making our collaboration on the “Kim Kollection” a natural fit,” said Ridinger. Kim’s glamorous Hollywood lifestyle inspired her to design and collaborate with her close friend, Loren Ridinger, to create this ultra-chic line of earrings.

“Kim Kollection” is scheduled to be released this fall and will be officially launched on August 7th at the marketamerica.com International Convention with over 25,000 attendees.

Read More about Loren Jewels Kim Kollection @ Fibre2fashion

We’re delighted with the high demand for Pure, Bleasby

This weekend’s Pure looks set to be in the best in its history, with a 17% increase in the number of brands exhibiting at the show. The number of pre-registered visitors is also the highest recorded for the show.

Event Director Sam Bleasby said ‘we’re delighted with the high demand for Pure; it is a testament to Pure’s popularity, and how, especially in a tough economic climate, buyers needs are able to get the best possible choice and range of inspirational collections that will benefit their business. We’ve invested in the show to make it more appealing to buyers than ever before, with a new premium section, champagne tea parties, and two stages packed full of essential seminars , catwalks and industry leading guests.’

New for August, the opulent surrounds of the Pillar Hall at Olympia will play host to a handpicked selection of the best high end, and exclusive boutique womenswear brands from around the world. Buyers will be able to source from over 20 leading labels including Antik Batik, Betty Jackson Two, Stefanel, Anonymous by Ross + Bute, Single and Best Behaviour.

Top British designer Zandra Rhodes will be returning to the show with her handbag collection and her footwear range. Zandra Rhodes and Vogue.com will be live on stage, presenting key pieces from Zandra’s archive showing her signature prints, textiles, colours and fabrics and how they have influenced her current handbag and footwear collections. 

Read More... @ Fibre2fashion

Sexy Celebrities in Sexy Dresses

9. Jennifer Love Hewitt wears this Herve Leger bandage dress perfectly and unlike on this week's worst dressed list, Jennifer has chosen a style that is fantastic for her figure and gives her all kinds of hidden support to enhance her curves!

8. AnnaLynne McCord looks like such a lady in this white tiered Alice + Olivia dress! It lengthens her body and her back swept hair is stunning on her young skin. Well done AnnaLynne!

7. We thought the Sex and the City ladies were a bit blah on the red carpet this week for their premieres, but we did love Kim Cattrall's looks! She was sexy and elegant and glamorous and still managed to be age appropriate. What a lady!

6. Scarlett Johansson is Spring fresh in this floral dress and sid-curled hair, we also love the fresh and colourful makeup. This girl has a style that she sticks to and it works everytime!

5. Another lady who can do no wrong on the red carpet! Diane Kruger looking fantastic at a Hugo Boss party in a playsuit made from mens suiting fabric. Fabulous! Ooh and the wavey curl updo with the leopard print pumps are a fun touch!

4. Yay Sarah Jessica Parker finally came close to wowing us at the London premiere of Sex and the City 2 premiere, after a boring and safe week of fashion choices. She paid tribute to her friend, designer Alexander McQueen in this dark fairytale dress with the big headpiece. We liked!

3. Peaches Geldof has had a makeover! She is tanned and bronzed, her teeth and eyes look brighter and whiter and she is rocking this season's bronze metallic fashion trend. We love it! Especially the headpiece, but maybe she could go easier on the tan?

2. We think Scottish actress Karen Gillan looked amazing at the British Television Awards this past week! The bronzey colour of the dress suit and the flesh tone camisole work perfectly with her red hair and skin colour. What a gorgeous outfit!

Source: WENN.com

1. Emma Roberts goes godess! This cut-out shoulder mini-dress was a total winner for us, especially with the metallic pumps and jewelled clutch and the subtle hair and makeup! Wow!

Fashionistas shined brightly in some of this season's sparkly, metallic and floral trends this week! Some of our favourites have to be Jennifer Love Hewitt, who is learning how to dress for her curves and Diane Kruger who knows how to make fashion chic and fun at the same time! See who was our number one look though!  

Credit: posh24.com

Taylor Momsen's sense of style fits with MG look

MG Icon, the joint venture between Madonna and Iconix Brand Group, Inc.announced its Fall 2010 marketing campaign for its newly created junior brand Material Girl, available exclusively at Macy's. The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide in print, cinema, outdoor, online and in-store. Momsen currently stars in The CW hit show, Gossip Girl and fronts the rock band, The Pretty Reckless.

Madonna stated, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."

Taylor Momsen stated, "I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign." Momsen added, "A Material Girl can be anyone you want, it's all about making the style your own, that's what is cool about it."

The collection will launch exclusively in select 200 Macy's stores across the country and online on August 3rd for the back-to-school season. To support the launch, a national advertising campaign will appear in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan amongst others, be heavily integrated online and appear in cinemas throughout the summer. 

Read more about  Taylor Momsen's sense of style at Fibre2fashion

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Meghan Smith as Style Ambassador for Levi's Women

The Levi's brand announced the winner from their search for the first-ever Levi's Girl. Meghan Smith, a Charleston, South Carolina native currently living in Brooklyn, New York, will be the new face and voice for Levi's women in the digital space.

Meghan created a two minute video submission via the Levi's Girl Facebook application showing off her unique style and personality to land a six-month paid position in the Levi's marketing department.

"We're so excited to have Meghan infuse a female voice and perspective as the newest member of our online community," said Kristin Bannister, Levi's Director of Women's & Digital Marketing. "Meghan's self-proclaimed passion for 'living, being and doing,' along with her keen sense of style, truly captures the female essence of the Levi's brand and quickly made her a fan favorite among our online community members. We're thrilled to have Meghan work alongside our Levi's Guy, Gareth, as we continue to deepen our engagement with consumers in the social media and digital space."

Read more about Meghan Smith as Style Ambassador for Levi's Women at Fibre2fashion

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Kapil & Monika to unveil bridal line at 'Wedding Asia'

Delhi based Fashion designer Duo Kapil and Monika Arora will showcase their bridal collection at the fashion show to be held at Wedding Asia , Ludhiana on the 30th July’10 between 3:00 pm – 5:00 pm at Majistic Park Plaza.

Designer Kapil and Monika’s collection hugely comprises of heavily embellished lehengas, sarees, cocktail gowns , tunics etc.As India is ruled by women of different skin tones so does their collection which is a medley of pinks, beige, mauve, reds, black, blues and white.

Among fabrics we can see an extensive play of velvet , brocades, chandelier net for the inners and many other imported fabrics which are designed in such a way that they are easy to drape.Most of the outfits are ready to wear, making it just perfect for the women of today. 

Read More about Kapil & Monika to unveil bridal line at Wedding Asia at Fibre2fashion

Damas unveils svelte Sirius watch collection

Damas, the leading international jewellery and watch retailer in the Middle East, introduces Sirius by Chronoswiss.

The name of this line is inspired by the brightest star of a very special constellation that becomes visible in the night sky called the Sirius. This star outshines all the others. The name of the watch originates from the Greek language (Seirios, which means blazing or burning). Due to its special brightness, Sirius has been used as a navigational aid by seafarers from time immemorial, such as on the Polynesian island groups.

Ajay Pandey – GM Category & Marketing Head of Damas said: “Sirius by Chronoswiss is an amazing watch. The ticking Sirius reaches maximum sparkle with its combination of timeless aesthetics and clever technical details: within its elegant and particularly svelte case a horological treasure is housed: exclusive manufacture Caliber C.111. It is based on an historical manually wound movement from the 1950s, which today is only available from Chronoswiss.” 

Read More about Damas Watch Collection @ Fibre2fashion

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Giorgio Armani launches first stores to tap Asian demand

Italian fashion firm, Giorgio Armani SpA announced that, it has launched its first stores in Mongolia and Vietnam, with an eye to tap the Asian demands.

Emporia Armani boutiques were launched in Ulan Bator, Ho Chi Minh City in Vietnam and Mongolia. Armani already had a café operating in Vietnam. 

Practically every nation is eagerly waiting and wanting to have the Italian design and fashion head, Giorgio Armani in to their markets, revealed a company’s founding president and chief executive officer. 

Armani too on the other hand, wants to expand its geographic sources of revenues after profits declined by 28 percent last year, owing to economic downturn in North America and Japan. 

Read More about  Giorgio Armani Stores.. @ Fibre2fashion

Plus-size model Emme brand envoy of OneStopPlus.com

OneStopPlus, the premiere online destination for curvy women who demand high style in plus-size fashion, announces influential plus-size model Emme as the brand's new ambassador. As an advocate for OneStopPlus, Emme will serve as an all encompassing consumer and media liaison, through the establishment of a social networking presence on Twitter and Facebook, as well as through the OneStopPlus.com website, offering blog videos, Q&A's and more.

"Emme is an icon and role model for women of all ages and we are thrilled for her to be joining the OneStopPlus team. She has revolutionized how plus sizes are represented within the fashion industry, personifying the beauty of and serving as a powerful voice for curvy women in America. She will undoubtedly bring a great deal to our brand," says Stephanie Sobel, President of OneStopPlus Group.

Read More about Plus-size model Emme brand envoy of OneStopPlus.com at Fibre2fashion

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Volcom Spring '11 swimwear show creates a storm

Last Thursday night, the Volcom crew and about 1200 of our closest friends were rocking and rolling in Downtown LA! The Volcom Spring 2011 Swim fashion show took place at the downtown Cooper Building and it was anything but a typical fashion show.

The Spring 2011 Swim collection was showcased on a dramatic "X" shaped catwalk... bikini-clad models were coming from all directions as the crowd pushed up against the barriers to maximize the view.

Amongst the swimwear being shown, the showcase also included 10 one-of-a-kind designer styles as well as denim and leather pieces from the Spring "Jennifer Herrema X Volcom" collaboration collection

Read More about Volcom Spring '11 swimwear show creates a storm @ Fibre2fashion

Audrina Patridge of MTV fame to star in BONGO Fall campaign

Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.

Read More @ Fibre2Fashion

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