HUDSON Jeans kicks off The Blues Traveler

HUDSON Jeans announces the launch of "The Blues Traveler," campaign in collaboration with Nordstrom and Vogue. The program began Saturday, October 2, 2010 and will extend through November 15, 2010.

Shoppers, readers and brand loyalists will have the opportunity to win amazing prizes, courtesy of HUDSON Jeans, including a grand prize Mini Cooper with custom HUDSON branding; a second prize five-night trip to London; and third prize behind the scenes at a "Vogue Studio" advertising campaign shoot.

Support for the campaign includes two events at Nordstrom locations: Bellevue, WA, (October 2nd) and South Coast Plaza (November 6th) hosted by HUDSON Jeans and Vogue. To launch the campaign, HUDSON Creative Director Ben Taverniti and Megan Dostal, Vogue Styling expert, provided event attendees styling cues, shopping tips and Trend Sheets to guide guests through the collections, while they enjoyed music, mocktails and Fashion models showcasing the looks.

In addition, campaign details and registration information will be found on the Vogue website, as well as HUDSON, Nordstrom and Vogue social media channels.

 

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Lo Bosworth to kick off Fashion’s Night out

Television personality and star of MTV’s The Hills, Lo Bosworth will officially kick off Fashion’s Night Out (FNO) at Fashion Island on Friday, September 10 with a styling sweepstakes and personal appearance.

“I am thrilled to be a part of Fashion’s Night Out at Fashion Island,” said Bosworth, creator of The Lo Down lifestyle blog. “I am looking forward to the styling session because I love fashion and helping others experiment with new looks and trends. Plus, I always enjoy meeting my fans, especially those from my hometown.”

Fashion Island will feature a variety of festivities in celebration of Fashion’s Night Out from 5 to 9 p.m. including the kick-off and meet and greet with Lo Bosworth, sweet stations and live DJs throughout the center, in-store events and a tote bag giveaway.

The first 1,000 shoppers to visit the Concierge desk in Atrium Court with a receipt from any purchase made at a participating FNO retailer during the event will receive a limited edition Fashion Island tote bag. The tote bag giveaway will run while supplies last, with a limit of one bag per person and no minimum spend requirement.

More than 30 merchants will host in-store events featuring fall fashion presentations, beauty events, giveaways, gifts with purchase, DJs and refreshments. Participating merchants include Neiman Marcus, Bloomingdale’s, Nordstrom, Elie Tahari, 7 For All Mankind, Trina Turk, Jonathan Adler, True Religion Brand Jeans, American Rag Cie, Jonathan Adler, Ever and Kate Spade.

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