aussieBum's new-age approach to men’s brief

Global men's life style brand aussieBum announces its latest range, 'Man', a whole new, raw approach to men's underwear. Highly refined, but low maintenance, this range contours the body for the wearer who wants a superior shape and uncomplicated comfort and to be left feeling polished and powerful.


'Man' is a redefined, refined version of brief underwear that is stripped, Underwear Elastic of heavy banding, classically masculine and timelessly sexy. 'Man' has a supportive fabric, yet is light to the touch. The new age 'Man' is no myth down under. He makes a statement simply and comfortably in his own skin.


Says aussieBum founder, Sean Ashby, "There is so much unnecessary analysis and discussion out there about who the new age man is and the lengths he's supposed to go to evolve, but it really doesn't have to be that complicated for a man to be sexy, strong and refined. Our new range, 'Man' is the next generation of men's brief that has been specifically designed with lightweight, supportive fabric for ultimate comfort. Its form fitting cut is free from loud branding or extra bells and whistles. The underwear is there to complement - rather than distract from - the man that is wearing it."

Read more about  aussieBum's new-age approach to men’s brief @ Fibre2fashion

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ck one Fragrance turns into apparel brand

Calvin Klein, Inc., along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein jeans Denim Jeans and Swimwear, announced that Warnaco will launch a new lifestyle Apparel brand of contemporary men’s and women’s jeanswear, underwear, and swimwear under the existing fragrance brand name ‘ck one.’ This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.

The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The new offerings have already received a very positive reaction from retailers.

 

 

Read more about ck one Fragrance turns into apparel brand @ Fibre2fashion