Thursday, 14 April 2011

Matthew Williamson for Impulse at Macy this spring


Macy's will debut "Matthew Williamson for Impulse Only at Macy's," the second designer in the retailer's new capsule series effort. Known for his luxury fashion house and distinctive bold print and color choices, Matthew's vision brings an ultra-feminine, bohemian 70s-style to this 30-piece collection that includes evening and daywear, featuring embellished dress, playsuits, blouse, leather jackets and printed scarves. The limited-time Matthew Williamson collection will be available in the Impulse departments at approximately 225 Macy's stores and on

"Our customers rely on Macy's for fresh fashion that is reflective of what the leading designers are showing on the runway," said Jeff Gennette, Macy's chief merchandising officer. "We're excited to offer a special Matthew Williamson collection to our Impulse customer just in time for the spring season, providing women with one of the most coveted and colorful brands in fashion at an incredible price."

To welcome the arrival of Matthew's signature free-spirited boho flair and vivid coloration, Macy's will host a celebratory launch event at Macy's New York flagship Herald Square at 6 p.m. on April 13 in the Impulse department on 2. Matthew and his fashionable following will be joined by model Dree Hemingway (featured in Macy's advertising for the campaign) as they enjoy a special musical performance by Kelis. In addition, customers can shop the collection and sip cocktails to tunes played by DJ Harley Viera Newton.

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