Wednesday, 31 March 2010

Levi's revamps flagship store on Regent Street

Levi Strauss & Co announced the opening of its re-crafted Levi’s flagship store on Regent Street in London’s West End. A vibrant source of fashion trends and pioneering youth culture, London is the perfect gateway to a new experience of the Levi’s brand.

“Our new London flagship store is a milestone of Levi Strauss & Co.’s global retail strategy, designed to build the company’s brand-dedicated retail network throughout the world, with special emphasis on key fashion capitals such as London,” said Armin Broger, President of Levi Strauss & Co. Europe, Middle East and North Africa. “On Regent Street, Levi’s has created a place where craftsmanship and authenticity deliver the most genuine experience of the brand anywhere in Europe.”

The Levi’s Regent Street flagship store combines product breadth and depth, personalized denim expertise and a journey through the origins of denim to provide the ultimate jeans wear destination to millions of London shoppers. The store will be curated to feature the latest collections and provides consumers with a highly personalized way to shop by the latest fit or finish in the Inspection Room. It also houses up to 22 different washes of the original button fly jean in the glass-encased 501 Jeans Warehouse.

Product selections will be updated weekly to inspire new perspectives on iconic collections, whilst also showcasing innovative product for those on the hunt for the latest trends. For consumers seeking vintage pieces, the store features the exclusive Levi’s Vintage Clothing collection, offering consumers exact replicas of historic editions of 501 jeans. Key pieces from the brand’s 137-year history will also be on display, including an original pair of Levi’s 201 jeans from the 1920s, on loan from the Levi’s archives in San Francisco. 


Tuesday, 30 March 2010

‘Magi-Fit’ new tummy control range for women

Leading home shopping company JD Williams have just launched a new tummy control range for women, with slimming trousers, jeans and skirts for plus size women up to a size 32.

Exclusive to JD Williams, the revolutionary Magi-Fit range is the latest in tummy control garment technology that features a hidden light control panel within clothes to hold in the tummy without being restrictive, discretely creating a sleeker and slimmer silhouette.

JD Williams loves plus size curves, but understands that women sometimes like to conceal those womanly lumps and bumps, which can prove difficult with tight fitting clothing. That's why the Magi-fit range has cleverly designed fashionable clothing with built in control pants to ensure women look and feel great every time.

Career minded women will love the formal Magi-fit trousers and tailored skirts in black, grey and navy blue that make women look fabulous in the office, while Magi-fit have also created more casual denim skirts and fashionable jeans for flattering everyday looks.

Designed with real women in mind, Magi-Fit clothes are available up to a size 32, with trousers and jeans in leg lengths 27in to 32in, looking after women of all shapes and sizes.


Monday, 29 March 2010

Military khakis become edgy ‘Green’ styles


EM & Co’s Fashion Installation portrayed a ‘Brave New World’ for the new decade, on March 18, 2010, with statuesque models and a custom-mixed music overlay of opera and punk, as it celebrated the re-launch of EM Reconstruct’s mini-collection showing how military khakis can be fashionably ‘green’, and Angela Dean’s ready-to-wear collection which proved that looking stylishly hot is not size-exclusive.

Angela Dean’s futuristic silver jersey dresses and vintage-inspired brocade coats are designed to flatter all body shapes and types. The store-exclusive EM Reconstruct label showed edgy military-inspired looks re-constructed out of recycled army clothing by EM and Krys-N-Jack.

“It’s a brave new world this new decade, fashion-wise,” says Eveline Morel, EM & Co founder. “Designers have to brave the economic situation, think outside the box, and deal with changing consumer trends, growing eco-consciousness, and a growing demand for cutting-edge fashion that fits women of all sizes and body types.”

The EM Reconstruct label represents the latest trend in eco-conscious fashion: up-cycling of garments. Combining edgy trend-setting style with eco-friendly practices, existing garments are re-fashioned and modified, sometimes beyond recognition, into new garments. Each garment is individually created, no two garments are ever identical. EM Reconstruct releases a themed mini-collection each quarter, created by EM and other local designers.


Saturday, 27 March 2010

Crystals By Carmen - most awesome creation

Talented singer Carmen Carter has captivated the 20 million viewers of ABC's hit Emmy-nominated TV show "Dancing with the Stars," not only with her dynamic voice but with her dazzling headpieces (also known as Nayaris). For more than nine seasons, "Dancing with the Stars" professional dancers, celebrities, fans, and friends have shown great interest in wearing the Carter's Nayaris. Due to such high interest, Carter created her patent-pending "Crystals By Carmen" collection of Nayaris, which are now available to everyone.

Although the "Crystals By Carmen" jewelry collection includes casual and exotic Nayaris, and jewelry for special occasions, her initial focus is on her bridal/formal collection, which includes several stunning pearl Nayaris, necklace sets and accessories which are embellished with Austrian or Swarovski crystals. Her formal line, which she includes in her bridal collection, is quite extensive, colorful and truly dazzling. Each Nayari is secured by Carmen's special patent-pending mounted hair clip that holds them in place, insuring a proper yet adjustable fit. Either collection is well suited for weddings, pageants, proms, quinceaneras and special occasions. Crystals By Carmen's jewelry collection of Nayaris, bridal/formal jewelry and accessories are affordable, ranging from $35 to $350. Many pieces are made with lead-free and nickel-free metals, Austrian or Swarovski crystals and beautiful stones.

Due to Carter's allergic reaction to the metals contained in the necklaces she once wore, and the fact that bindis weren't visible on camera, she began making her own Nayaris and wearing them on "Dancing with the Stars." It was not long before she became known as "the singer who wears the dazzling crystal headpieces," (aka Nayaris).

"Each Nayari is meant to reflect a woman's inner beauty and strength. It is to be worn with humility," says designer Carter. "I hope that every time a woman wears a Crystals By Carmen Nayari or accessory, she is reminded that she is the most awesome creation that has been placed on this earth and that she is worthy of acknowledgment." 


Friday, 26 March 2010

Simon Fashion brings high-energy shows in spring


This spring Simon Property Group Inc will bring high-energy runway shows to shoppers across the nation with Simon Fashion Now, a free, dynamic celebration of style at all price points at premier shopping centers.

Runway shows rivaling fashion industry shows in production values will take place at signature Simon properties in key markets. Yet unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest men and women's fashions of the season accessible; every look from the runway can be immediately found at retailers within the mall. Thousands of visitors are expected to attend the free Simon Fashion Now runway shows and style events across the nation this spring. 

"This is the high-energy experience of international fashion shows without hopping a plane to New York or Milan. We're bringing the drama and excitement of haute runways shows to shoppers wanting great looks for the spring season that they can purchase later that day," said Shari Simon, senior vice president of corporate marketing. "Guests of Simon Fashion Now will see looks at all price points, so every shopper can find styles that work for them."

Simon is also upping the ante with its 2010 tour, bringing on style expert Bobbie Thomas to offer Simon Fashion Now attendees at certain stops inspiration and advice. Currently, millions of people wake up to catch Bobbie on NBC's "Today Show," where she serves as style editor. Bobbie's national column "The Buzz," featured in In Touch magazine, highlights Hollywood's hottest fashion and beauty must-haves. Bobbie was also the co-host of the Style Network's "Fashion Police," and has acted as a trend maven for a variety of E! Entertainment specials, including the annual red-carpet Emmy, Golden Globe, Screen Actors Guild and Academy Awards coverage.

"I love that Simon Fashion Now makes it easy for shoppers to check out gorgeous looks on the runway and instantly recreate them with their own flair by visiting retailers within the mall," said Simon Fashion Now style expert Bobbie Thomas. "I'm so excited to help shoppers select style choices that reflect their inner personality."

Retailers look forward to the dynamic exposure Simon Fashion Now provides, which creates buzz for new styles and spurs sales.


Thursday, 25 March 2010

Frederick’s Of Hollywood taps Whittmanhart Interactive


Award-winning digital shop WhittmanHart Interactive (WHi) has been retained by Frederick’s of Hollywood Inc a subsidiary of Frederick’s of Hollywood Group Inc to increase the iconic fashion company’s exposure to customers via a complete social media and online marketing campaign.

WHi, which specializes in persona-driven digital solutions, will focus on emerging platforms, mobile, community, and social media to maximize customer awareness of Frederick’s of Hollywood’s latest fashion trends and promotions. A key function of the digital campaign will be to expand the base of customers visiting Frederick’s of Hollywood’s e-commerce site.

Since the agency recently began work for the company, Frederick's has already generated a 4% sales lift through their website. The results are directly attributable to WHi’s initial social campaign that far exceeded expectations, according to Frederick's of Hollywood Group President, Linda LoRe.

“WhittmanHart’s full suite of digital marketing services connects us with our consumers in a more personalized environment,” added LoRe. “Also, the market data that WhittmanHart collects will quickly alert us to changes in our customers’ desires and the latest fashion trends. It’s an exciting time for our brand as we continue to grow with the enthusiastic support of a new generation of sexy women.”


Wednesday, 24 March 2010

Let the T-shirt speak your Personality

T-shirts are trendy, easy to wear and no fuss ensemble. How about personalizing it a bit further to reflect ones own personality?

A pair of jeans with a well fitting T-shirt is the most preferable modern day uniform for both men and women. This costume is worn in both social occasions casual weekends, and is also considered trendy for ones night outside. To make the wearer stand out of the crowd with this common attire, a bit of creativity and extra flair is required. This will make a versatile addition to the wardrobe while keeping with the trend. T-shirts can be easily worn with designer items also giving an effortlessly cool look. Anything like ripped jeans to diamonds can be worn with a T-shirt.

Seamless & Collarless T-shirts:

Adding ones own personality with the T-shirts will add a fresh edge to the wearers look. Many teen idols are now choosing to customize their T-shirts with an untailored look. These apparels are either without a collar or with a short bottom. Fashion boutiques, and manufacturers are catching on with this trend and are now coming up with apparels made from light fabrics, and unfinished seams.
Art of Customizing T-shirts:

Manufacturers are now making T-shirts customizing to the individual preferences of the wearer. Britney Spears is currently making a fashion statement by adding her words on her T-shirt. These apparels are designed taking into consideration, the body structure of the wearer. A bit costly though, this apparel is very popular among celebrities.

T-shirts with DNA:

An innovative clothing line is introduced using the DNA strand line. The individuals own genetic code is used to create and personalize this apparel. The individuals DNA is selected from his saliva, and a small segment of DNA is magnified. This DNA is then run through a gel to make it visible. The image is made bigger and little imperfections are removed. This is later printed on the T-shirt.




Tuesday, 23 March 2010

Mishka signs on as face of ECO'Neill Men's Collection

O'Neill leading the way in surf products and apparel since 1952, announced the launch of ECO'Neill, an innovative collection of sustainable, eco-friendly designs that aim to support the preservation of the environment for generations to come. Helping to kick off the launch is newest member of the O'Neill family, soulful roots-reggae artist and waterman, Mishka, as he promotes his latest album release "Talk About" on actor Matthew McConaughey's j.k. livin records. Mishka will be giving audiences a preview of the collection during his album tour starting this week, and will be contributing to the creative process and design of upcoming ECO'Neill styles. Later this year, he will be featured in related advertising, POP, mobile marketing and social media efforts from O'Neill to support the introduction of ECO'Neill t-shirts, tanks, beanies and boardshorts hitting stores next Spring.

"Mishka adds a whole new dynamic and direction to O'Neill," said Toby Bost, CEO of O'Neill Clothing. "Growing up a waterman and having an appreciation for the ocean and earth are attributes that make him a natural fit for us. We're looking forward to incorporating his music, unique spirit and creativity into the ECO'Neill line."

"We're excited about offering environmentally friendly O'Neill product under the ECO'Neill label," added O'Neill men's VP of Design, Ryan Rush. "Our ultimate goal is to increase the amount of sustainable manufacturing practices companywide."

ECO'Neill's Spring 2011 collection includes basic tees, tanks and beanies made from 100% organic cotton, and novelty tees and tanks in 100% organic cotton slub jersey. Boardshort fabrics will be made from recycled plastic bottles.


Monday, 22 March 2010

Spanx Shapewear Is the Right Choice for Every Woman

When it comes to choosing the best for you in the undergarment wear and specially the body shaper then the Spanx is the name of the quality and the best designs and modern styles of the shape wear offered by them. The body shaper is the must to buy thing for women. it is not even good for the fat women but the women that have lose body curves and seeking to keep them self more attractive then they should chose the Spanx Shapewear. The body shapers are good to wear under your dress it will cover your skin slightly and enable you to look slimmer and sexy.

There are so many brands that gives you glossy and charming look of the product and claim so much about the product that this will give you such and such benefits and the buyer became double minded that what to buy or what to not. For solving this problem there are many for the companies that offer some money back guarantee program which also fails because you have to pay for the shipment cost. And sometimes you found everything so miserable that you wont be able to find the correct and right path for making the decision. The right thing for you is to buy always the right and the authentic brand like Spanx that gives you not only product specification online and through fax and email but also you would be able to see the catalogue and the design and the styles that are being offered.

It is not easy for every woman to remain in the perfect shape and size and keeping your body tone needs so many efforts to bring in the new light or charming on your self. But this has became quite easy for every women to remain in the good shape at least when you are going to any party or going for celebration. The best thing that you put to make your body properly bonded in dress in the Spanx Shapewear. I thing that there is endless list of citing the all the advantages of the Spanx Shapewear. 


Saturday, 20 March 2010

Fossil launches its all new Leather collection


Stylish, Aristocratic, Classy, Trendy and Durable – Fossil’s leather collection will prove to be an absolute delight for all the fashion mongers out there.

This summer, the brand has in the offering an all new range of exciting accessories for both men & women.

Travel Bags: Travel in style…
Perfect for an official day or a weekend break, these travel bags from Fossil are Stylish yet trendy. Made from fine genuine leather these Fossil travel kits comprise of Duffels, Messengers and Shave kit.

The Jackson EW Messenger is a modern alternative to the older generation office briefcase. Made from fine genuine leather, it has beautiful glazed and antiqued hardware which are specifically designed to conveniently carry laptops, important documents, and other daily essentials.

This leatherwear is perfect to be carried everywhere!These are available across all leading departmental stores.

Ladies Leather accessories:
Classic yet contemporary, Simple yet detailed. The concept of modern vintage design represents the defining aesthetics for all the Fossil leather products for women.

Fossil ladies belts are distinct because of their causal construction and authenticity. In its purest form, it’s a mixture of the best of what’s old and what’s new. Designed with modern styling and made of smooth genuine leather, the array of belts feature silver-tone buckle with embossed logo plate, metallic detailed patchwork with floral-shaped studs and a variety of piece-y patchwork of summer colors.These belts are available across all leading departmental stores.


Friday, 19 March 2010

Fati Asibelua debuts Momo’s A/W and Fall collection

Despite a freezing Paris night, Fati Asibelua, the creative talent behind Momo burned clear and bright with the presentation of Momo’s A/W 2010 /11 Fall Collection. One of Africa’s ‘grands talents de la mode’, Asibelua’s collection was enthusiastically received by a large crowd of press, buyers and fashionistas as part of Arise L’Afrique on Friday, inside the Four Seasons Hotel George V, 5th of March, 2010.

“I have always had a passion for opulent fabrics. For this collection, I have given a modern interpretation of a traditional African print with a very luxe result,” said Asibelua.

Fati Asibelua’s capsule collection consists of sophisticated dresses, speaking directly to the elegant, refined woman who appreciates fine quality fabrics and finishing. Staying true to her basic design aesthetic, mixing African patterns with modern, contemporary shapes, the collection is an eclectic blend of traditional couture brocades and jacquards in black and navy, highlighted by metallic threading and a splash of pink.

The shapes are bold in graphic drapes with sharp silhouettes, while the finishings are delicate sheer organza linings and silk georgette bindings. Paris Fashion Week audience favorites for this season’s must have sumptuous fur trend from Momo were the plush fox fur coat with leopard spots or the mink chubby with grommets.


Thursday, 18 March 2010

Madonna Forays Into The World Of Eyewear

MG ICON, the newly formed joint venture between Iconix Brand Group and Madonna and Guy Oseary have announced their first designer accessories collection, MDG. MDG is a sunglass collection personally designed by Madonna together with the designer-duo Domenico Dolce and Stefano Gabbana.

The collaboration marks Madonna's first foray into the world of eyewear and is the first co-branded project Dolce and Gabbana have done in their career. The collection will showcase the MDG logo on styles and will be manufactured by Luxottica. The collection will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during the May market.

Neil Cole, CEO and Chairman, Iconix Brand Group stated, "MDG shows the diversity and range of brands and opportunities under MG Icon umbrella. We look forward to the growth potential of this collection which aligns designing duo Domenico Dolce and Stefano Gabbana's expertise with Madonna's vision."

Stefano Gabbana recently told Women's Wear Daily, "We're so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us." Dolce added, "We thought, why not do something together and unite two very strong and high-profile names." 


Wednesday, 17 March 2010

Dubai's Global Fashion Ranking Set To Rise In 2010 - Esmod

Dubai is expected to rise further in the 2010 ‘top fashion cities of the world’ ranking after climbing up 13 positions from 24th in 2007 to 11th currently, according to the French Fashion University Esmod (FFUE) in Dubai, the regional arm of the renowned Esmod International Fashion University Group. 

Trends in the local fashion scene point towards a further rise in the rankings, which are compiled by Global Language Monitor and set to be released in July this year.

Dubai is the only city in the Arab World to enter the list of the top 30 global fashion cities and the second only to Hong Kong in Asia, according to the report. Esmod Dubai pointed that Arabian styles are already influencing European street fashion while celebrity designers such as Christian Lacroix have been incorporating Arab-inspired ensembles into their wardrobe. The University will be sending its students, many of them Emiratis, on a trip to Tokyo, Japan from March 23 to 31, 2010 to expose them to the Japanese fashion scene in order to widen their fashion knowledge and broaden the scope and appeal of Arab fashion.

“Tokyo is well-known for its creative fashion and haute couture. Our students can learn a lot from the city’s designers on how to harmonize colors and innovatively match clothing.Like Dubai,Tokyo also enjoys applying traditional designs to contemporary fashion,” said Tamara Hostal, Director and Founder, French Fashion University Esmod Dubai. “Our visit to Japan will reinforce our mission that our students should continue to explore all kinds of fashion styles and techniques in order to enhance their creativity and broaden their range.


Tuesday, 16 March 2010

Gloria Vanderbilt To Carry Designer Stretch Jean

The Gloria Vanderbilt jeans brand revolutionized the women’s denim market in the 1980’s by launching the world’s first ‘designer stretch jean’ – going on to sell out of its figure flattering miracles to delighted women customers the world over. The brand enjoyed iconic celebrity status and was worn by models, actresses, singers and royalty including Debbie Harry, Helena Christensen, Kate Moss and Giselle.

Now Gloria Vanderbilt is back in the UK – re-launched with a brand new premium stretch denim range designed to appeal to women in the 2010’s in the same way the original was designed to appeal to 1980’s women. 

The brand ethos is the same – classy, quality denim wear that keeps all the curves comfortably, stylishly and effortlessly in the right place, however the designs and the technology that supports them have been totally revised to provide the most effective figure flattering package there is.UK women can beat the bulge this season with Gloria Vanderbilt’s SS10 ‘made to fit’ denim collection.

Panels of hi-tech stretch denim reach across the hips, waist and bottom, smoothing out lumps and bumps and flattering the contours for a shapely silhouette. The range of styles available includes slim, skinny and boot cut fits. Gloria Vanderbilt denim is specifically targeted at the discerning, design conscious woman desiring the cachet of a designer label but also wanting a flattering, comfortable quality garment.

Gloria Vanderbilt jeans brand


Friday, 12 March 2010

Project Runway Season 7 Episode 8


Project Runway season 7 Episode 8
Project Runway Season 7 Episode 8:Watch The Elements Of Fashion Online S07E08 Ben Out – Project Runway season 7 episode 8 called “The Elements of Fashion” was broadcast this evening on Lifetime Network.In this installment the designers were instructed to create a look inspired by one of the four classical elements: Earth, Water, Air, and Fire.Jay who won the last challenge was allowed to choose his own element and the others had to rely on the luck of the draw. Fire went to Anthony, Amy,while air was assigned to Jay, Jonathan, Seth Aaron,eventually water was given to Maya, Ben and the last element earth was turned over to Mila, Emilio.
Project Runway season 7 Episode 8

Source : banner

Experience benefits of being Blonde with Natasha Bedingfield

The John Frieda team is out to prove that blondes really do have more fun with the Sheer Blonde Entourage, a series of events and perks available for blondes. The blonde VIP program begins this March in New York City with a private performance by Grammy-nominated singer-songwriter and blonde icon Natasha Bedingfield, who is currently in the studio finalizing tracks for her next studio album. Open exclusively to blondes, the elite event offers fair-haired girls the royal treatment, from makeovers at hair stations to complimentary food and beverages all set to the music of Natasha Bedingfield.

The John Frieda team is inviting blondes to audition to win the chance to perform on stage with Natasha at a concert on her tour by uploading a video to YouTube. Natasha will judge submissions and help choose the winner, who will receive a makeover courtesy of the John Frieda brand and renowned celebrity stylist Harry Josh before appearing on stage with Natasha during her concert tour.

WHAT: John Frieda Sheer Blonde Entourage
John Frieda Sheer Blonde Entourage Spotlight Contest
Private Concert with Natasha Bedingfield 


Thursday, 11 March 2010

Fashion Cocktail of Tradition & Technology

In the dynamic world of fashion, what is the current trend? Inaugurating technology with the alluring concepts of fashion!

Fashion retailing is a complex business with growing competition among the retailers. Augmentation of trends has revolutionized the retail business; amicable to all that fashion is an integral part of the retail industry as well as brands. Fashion retailers today, are more concerned, with technology as their new sales mantra. Brands and retailers focus on new and attention grabbing techniques to allure the customers. The latest progress in the retail field is the application of various technological processes to attract, convince and sell to the customers.

Digital Fashion Magazines:

Gone are the times, when one flips through the pages of a fashion magazine to get a glimpse of the latest trends and styles. The novel digital market offers the fashion savvy shoppers with all the perks of print media, along with the nearness and information of the current days technological advancements. Discounted apparels and other fashion accessories can be found online proving a distinguished successful market for fashion clothing and other accessories. This makes shopping, an easier task with astute styles of apparels ready and available for buying.

3D Body Scanning Application in Apparel Making:

3D Body scanning technology produces a 3D model through scanning. An individual stands in the scanners view, while it captures his body image and produces 3D images within seconds. The scanner uses a series of light sensors to produce a 3D image. Images are captured in 360 degrees within a short period of time along with body measurements and human body surface. This data is then forwarded to the manufacturer who uses his creativeness and creates the garment in a very short time with the exact measurements that matches the consumer.

This technology provides real time information to the apparel industry, wherein clothes will be manufactured with attached labels mentioning the bust, waist, and hip sizes thereby guiding the consumers to select a garment with perfect fittings.


Wednesday, 10 March 2010

Exciting Night Fever brings down LFW curtains

Suneet Varma’s stunning grand finale collection inspired by Lakmé’s night fever Summer 2010 was an extravagant end to Lakmé Fashion Week Summer/Resort 2010

The Ballroom of the Grand Hyatt Hotel was draped with metres of fabrics cascading down from the ceiling in lush panels. Three giant silver globes rotated from the ceiling throwing twinkling stars on the walls. A windmill gently rotated to the left of the stage while a silver balcony on the right of the stage was reserved for Medival Punditz Shai’r and Func who provided the most exciting live music for the show. As the show started a white curtain slid back to reveal a tableau against a glittering Spanish mansion. It was time for the most spectacular show of Lakmé Fashion Week Summer/resort 2010.

Inspired by LAKMÉ’S NIGHT FEVER Summer 2010 collection which, comprises Enrich Satin Lip Color, Lip Artist, Eye Magic Black, Impact Eyeliner, Lash Artist, Aquashine and Glide on Eye Color; Suneet Varma created a dream of a line aptly titled NIGHT FEVER that was a breathtaking vision to behold.

Presented in five segments the collection with the glitter of Swarovski Elements was a modern look at fashion.

“Color My World” was filled with a blitz of colours mixed with patchwork and mix and match options. A glamorous array of creations - chiffon coat, easy tunics, draped dresses, were worn with colourful tights. Zigzag print coats and side knotted minis, panelled beach wraps, Spanish black floral tunic, long ponchos and embroidered jackets along with belts in large crystals and metallic armbands and necklaces completed the look.

“Call of the Wild” was an animal print, motif and texture story with colours like black, beige, chocolate and a bit of turquoise. Slinky evening bias cut gowns dazzled with peridots and topaz. Net kaftans, layered frayed edged skirts, tiny blouses and capes and stoles had tie-dyed, shading and Shibori. The glam turbans and gold bronze armlets gave a luxurious look to the creations.

“Pucchi Prints” was all about graphics and geometrics for minis with fabric buttons, hip length fitted jackets, skinny pants with slits and zips, and stately gowns in peach, cobalt, blue and emerald green. Hooded long gowns, psychedelic minis and kaftans along with pant suits were a colourful presentation.


Tuesday, 9 March 2010

Vikram Phadnis brings 'shimmer & shine' at resort fashion show

Rimzim Dadu’s Line was a refreshing look at style during Lakmé Fashion Week Summer/Resort 2010. Gold metallic chandelier leaves suspended from chains hung from the ceiling of the venue and the scene was set for a great resort fashion show.

Bollywood’s glamorous designer Vikram Phadnis revealed a new side to his creativity when Philips presented his truly international collection at Lakmé Fashion Week Summer/Resort 2010. The look was simple and sensuous unlike the usual Vikram Phadnis offerings; as the designer moved from shimmer and shine to beautiful elegant creations.

Working on a line of crème and black Vikram’s interpretation of the resort wardrobe was practical and stylish giving the wear the comfort that holiday attire must have.

With a choice of fluid fabrics like georgette, chiffon, jersey, crepe, linen and lace Vikram opened the show with comfortable morning wear comprising crème panelled swing tops, layered blouses, lace dungarees, Bermudas, summer jackets, jumpsuits, jersey Afghan pants, puff sleeved smocks, raglan belted chiffon dress with lace bell sleeves, capris and minis.

Gently introducing just a hint of glitter in the form of striped lame for minis, Vikram brought in black for collar edges and then moved further with black tights, a swirling black print on white chiffon cape, an interesting black mini with white U shaped inset and then added some very controlled gold and bead work for yoke, bodice and corsets.


Monday, 8 March 2010



Image credits : banner

Perfect Piece of Lingerie

Lingerie is not only a simple piece of underwear that you wear beneath your outfit but it exceeds this by far. The right piece of lingerie can boost your self confidence and rectify any flaws you feel toward your body. Simply, the right piece of sexy lingerie can make you feel that you are the sexiest woman on earth and help you enjoy your intimate life with your partner.

Choosing the right piece of lingerie for your body depends on several factors. The first factor is your body size. Every body size has its own choices from sexy lingerie to make it look beautiful and charming. For example, if you have a petite body then, you need to choose the lingerie piece that increases the size of certain regions of your body. 

A bustier or a wire framed bra can help to boost the size of your breasts and gives them desirable extra volume. In the same time, a wire framed bra is not suitable for a woman with an extra large breast unless she wants an extreme look of a sex goddess!! If you are a plus size then you should choose something that sculptures your body and gives you a thinner look. Sexy lingerie that is draping on your body and those made of opaque materials are the best for you. 

They will give you the sexy look you are looking for and in the same time they will not reveal the real size of your body. Some plus size women are reluctant to wear sexy lingerie because they think that it will not suite them but, if you choose the right lingerie for your body type then you will get the look you want.

Choosing the fabric is very important too because it help delivering the sexy appearance and slims down your body. Leather sexy lingerie is suitable for small sizes because it fits snuggly around the body and shows the beautiful body you have while lace tied lingerie and corsets are more suitable for larger sizes because they slim down your body and cleave your waist region to give you an adorable look.


Saturday, 6 March 2010

Shana Gibson launches ‘I Ride My Own White Horse’ campaign

Shana Gibson, owner of Modern Cowgirl, wants to inspire girls and women to be empowered, be their own hero, and save their own day with the launch of her new White Horse Campaign. Merging the boldness and moxie of the cowgirl, and the sophistication and style of chic couture, Modern Cowgirl focuses on celebrating the spirit and strength of the cowgirl within every woman. Modern Cowgirl is redefining the fantasy of the cowboy on his white horse with their motto “I Ride my Own White Horse”.

Modern Cowgirl was founded by Shana and opened its virtual doors in 2000. Since then it has evolved from a website offering a variety of western goods, to an online store where you will find a truly unique line of apparel and jewelry all designed by Modern Cowgirl. Their signature "I Ride my Own White Horse" design is featured on a line of T-shirts, canvas tote bags, handmade notebooks, and necklaces which are available online.

The White Horse Campaign encourages women to inspire strength in themselves and each other by sharing their own amazing stories. Modern Cowgirl wants women to send an email, a post card, draw a picture, or send a photo of what inspires them. The submissions will be posted on the Modern Cowgirl website where women everywhere can read them and draw inspiration from the stories and experiences.

Modern Cowgirl has also just released their new Spring/Summer collection which includes 13 designs on burnout tee shirts, tank tops, cotton tees and tote bags.


Friday, 5 March 2010

Choose White Label this season

This season, plus size designer Anna Scholz introduces her distinctly premium White Label collection. It features both of-the-moment and timeless silhouettes, incorporating striking colour palettes and eye-catching prints in luxury fabrics.

For the Spring-Summer ’10 White Label collection, Anna offers the flirty and flattering dresses that fans rely on as well as her signature kaftan and tunic styles with their bold prints and sequin embellishments. Her elegant tailoring and gorgeous coats are arresting and sexy.

Crepe Expectations
Anna loves to work with crepe jersey for its drape, its expensive weight and its versatility. Available in the season’s hot electric blue colour, Anna’s crepe wrap maxi dress sweeps in an elongating column. Her black fold-over jacket offers some of the sharp finish of a suit jacket or your boyfriend's blazer but in soft, feminine crepe which moves and flows.

Welcome to The Digital Age!
Anna’s fresh digital prints lend a modern edge to her classically flattering silhouettes. The new digital “swirl” print is a galaxy of muted tones with supernovas of bright pink. It transforms Anna’s silk pleat maxi dress with its sweeping lines and pintuck pleats into a graceful, contemporary statement piece.

Similarly, her wavy digital “spirograph” print gives bite to the elongated silhouette of Anna’s sleeveless jersey maxi dress with flattering gathering details.

The digital “paintbrush” print is a riot of rainbow watercolours splashed over breezy silk habotai. Anna’s handkerchief dress looks ethereal, edgy and elegant as it hangs in gossamer angles anchored by panels of black silk.


Thursday, 4 March 2010

Fashion's Super Bowl : Red Carpet

The Academy Award ceremonies have been around since l929 when a group of 270 guests met at the Biltmore Hotel and paid 5.00 dollars each for Lobster Eugenie and "Los Angeles Salad." Back then, it was all about the food, and apparently today, it's all about the fashion.

From feather boas and satin gowns of the twenties, to haute couture and the millions of dollars of jewels on loan today, this is the fashion industry's Super Bowl. And it's hard to remember a time when we watched the Oscars without the preliminary fashion show/product placement/walk of fame and shame that is known as the "Red Carpet."

The Sundance Channel tackles the phenomenon this Thursday (7:00 PM CST) with its documentary "The Red Carpet Issue." How does an awards ceremony honoring great achievements in film turn into an extension of the fashion industry? French journalist Olivier Nicklaus explores the trials and tribulations as stylists, fashion designers, publicists, and celebrities jockey for position for the best and brightest to wear on the red carpet.
As with everything in life, there is a dirty underbelly to the practice. According to the many editors, stylists, and industry insiders who were interviewed, the name of the game is exposure and press. Apparently fashion houses and clothing brands will do and pay just about anything to get their items on the back, on the arm or in the hands of a glamorous star.


How did it get to this point and what did we watch before? And does it matter if Penelope dons Versace, Angelina is wearing Prada, or Meryl is in Chanel? Nevertheless, the two-three hour pre-event (depending on which channel you watch) has become a permanent addition to the Oscar ceremony with the follow up best and worst dressed lists bumping everything off the news short of a nuclear holocaust. The red carpet has taken a life of its own -- I have even heard of college drinking games centered around how many times the viewer hears "what are you wearing" and "amazing." For a night, it's the ultimate reality television.

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Wednesday, 3 March 2010

Lindsay Lohan & Ashley Greene Take Milan Fashion Week By Storm

Lindsay at the Roberto Cavalli show
Lindsay at the Roberto Cavalli show
Google Images
Milan was the place to be over the weekend as Fall Fashion Week roared through the city. Clive Owen kicked things off solo on Friday at Emporio Armani before he joined up with Julianne Moore at the Bulgari Chandra party. Ashley Greene popped up in a variety of dresses, attending Giorgio Armani on Saturday with Clive and Gucci with Rachel Zoe. 

Lindsay Lohan, meanwhile, spent her evening celebrating the launch of Vogue Italia's new website with editor Franca Sozzani, Claire Danes, and more. Yesterday brought Ashley Greene out for Dolce & Gabbana, while Lindsay Lohan cozied up to Roberto Cavalli at his show and afterparty. Elisabetta Canalis, the face of Roberto's underwear line, left George Clooney's side long enough to meet with the designer, then went back to her man.

Lindsay, who was back in the USA just last week stalking Samantha Ronson and partying her brains out, didn't waste any time once in Milan. She gallivanted around the city, palling around with Courtney Love and swapping spit with Roberto Cavalli himself. 

The girl is a hot mess! Rumor has it that she actually cancelled a scheduled appearance at the Pure nightclub in Vegas once she heard she was invited to party in Milan with the fashion folk. 

Lohan, who recently poured her heart out to The Sun while in London a few weeks back, claims to be getting her life back on track, but her friends insist the truth is anything but.