Friday, 29 January 2010

Beyoncé Heat embodies Beyoncé's unique appeal


Hailed as the Renaissance woman of the decade, Beyoncé has already conquered music, film and fashion and now brings her one-of-a-kind style, spirit and confidence to her first-ever fragrance. A captivating scent that exudes passion and unleashes a spirited fire within, Beyoncé Heat embodies the trendsetting vision and effortless chic of pop culture's most emulated icon.

On February 2nd, New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance, Beyoncé Heat, the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncé's unique appeal.

The unprecedented, spectacular display will vividly capture the spirit of Beyoncé Heat, creating a dramatic play of light that promises to turn heads and pique curiosity. The radiant spotlights transforming Union Square will serve as a luminous backdrop to the Beyoncé Heat launch party, where luminaries from the worlds of music, film, and media will gather to toast Beyoncé's latest venture.

Feminine and irresistible, the floral, fruity, woody scent features rare, sensual flowers. Beyoncé Heat opens with a radiant floral bouquet of magnolia, neroli and red vanilla orchid balanced with a kiss of luscious blush peach.


Thursday, 28 January 2010

Cristiano Ronaldo’s sexy attitude for Emporio Armani


Giorgio Armani is pleased to unveil the first images of Cristiano Ronaldo appearing as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Spring Summer 2010 advertising campaign.

The first advertising campaigns featuring Cristiano Ronaldo, for both Emporio Armani Underwear and Armani Jeans, were shot on location Madrid by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, "Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude."

Cristiano Ronaldo says, "I am very flattered to be asked to represent Armani; Giorgio Armani is a legend in the fashion world and I have long been a fan of his work. I am very pleased with the pictures we have done together - they are certainly striking and are full of an attitude and spirit that I can relate to."

The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world's great players including David Beckham, Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'.


Wednesday, 27 January 2010

Design am Rhein for young & aspiring fashion talents


Adieu Tristesse! In hard economic times it is the creative industry that undergoes a noticeable boom, as is particularly the case now. People are searching for something new and fresh, they want to get back to essentials and reinvent themselves. Those looking for endless retro recycling will search in vain as this has long since gone out of fashion.

In cooperation with fashion and design school AMD Akademie Mode & Design Düsseldorf the Igedo Company is now tapping into this dynamism and will once again, also at the February 2010 edition of cpd, be initiating the competition “Design am Rhein” for young and aspiring European fashion talents.

“Design am Rhein” promotes dialogue between the creative minds in the sector. It arouses the public’s attention, dazzles, surprises and prompts new ideas. The cpd is an opportunity for the next generation: ten finalists will be competing here for first place with their collections. Awaiting the winner will be an individual sponsorship programme along with a presentation drawing effective attention in the media.

From the 92 international entrants ten young designers from six countries have made it into the final of this year’s competition. In a final show organised by the Igedo Company a top-class international jury of experts will select up to five winners who will receive a stand for two seasons at cpd. The first prize-winner will also be allowed to present their collection at CPM. The award ceremony will be held at cpd on at 4.00 pm on 7 February at Showcase Düsseldorf in Hall 11.

Exciting Looks for the Future showcased by…
Andrea Kristic was born in Sarajevo in 1986 and studied fashion design at the Artez Institute of the Arts in Arnheim. Her fashion follows an intellectual approach seeking a new interpretation of the modern woman where gender roles are broken up and male components play a major role. Her designs combine classic and high-quality fabrics with futuristic materials to create a partly flowing, partly static feel. Her current 2010/11 Autumn/Winter collection was inspired by the idea “panta rhei” – everything flows. Undulating folds in combination with flowing fabrics and billowing wool reflect shapes from nature and are a sign of total mobility.

Born in Belarus in 1982 Anna Jazewitsch studied fashion design at Bielefeld Polytechnic graduating from there in 2002.Her collection for Autumn/Winter 2010/11 entitled ‘Ofimatica’attempts to develop artistic and logical women’s workwear for today’s daily office work. The clothing might serve as a prescribed uniform for modern, future-oriented companies but also aims to generate a creative atmosphere and guarantee efficient work and wearer satisfaction. 


Monday, 25 January 2010

Super Stretch line - timeless look & feel of premium denim


Fidelity Denim, an internationally recognized leader in denim design, announced the early delivery of its new Super Stretch line of denim jeans produced with Fidelity’s proprietary Italian made Super Stretch fabrications.

Balking a conservative, single style approach for April delivery, Fidelity is breaking away from industry standards by boldly offering a February delivery of Super Stretch in three new washes across four bodies for the premium/luxury denim market. In keeping with the company’s commitment to motivate consumers to buy luxury denim in 2010, Fidelity’s competitive Price-point compliments the game changing fit and comfort of Super Stretch giving hesitant consumers good reason to buy new denim.

With all the buzz surrounding stretch jeggings and skinny jeans, competitors have shown how reserved the market is by only offering one or two styles. “I can’t say I blame them because jeggings and skinnies are really niche, but jeggings have also shown how much consumers are craving novel new stretch fabrics,” states Fidelity Denim designer and founder Jason Trotzuk. 

“The trick really is to offer a game changer with traditional denim bodies in order to lure the majority of consumers back to the stores. I believe that we have done exactly that with a heavy-weight stretch denim that doesn’t just improve comfort and fit but does it in leaps and bounds. Our Super Stretch is called super for a very good reason. Once the buzz gets out, I assure you that stores and denim lovers won’t be able to get enough of it. 2010 will be the year of Super Stretch.” 


Friday, 22 January 2010

Origany loved by Hollywood celebrities at ‘Boom-Boom Room’


Origany's eco-friendly apparel was showered with compliments from more than 80 celebrity moms and dads at a two-day pre-Golden Globes event called "Boom-Boom Room" at Century Plaza in Beverly Hills.

The daughter of Golden Globe winner Jason Reitman will be wearing Origany as Michelle Reitman decided on the green pintex dress for their daughter. Reitman, director of "Juno" and "Up In The Air" co-wrote "Up in the Air" and won his first Golden Globe for Best Screenplay-Motion Picture.

Samantha Harris, co-host of ABC's "Dancing With the Stars," picked up a purple Baby Alpaca/organic cotton knit dress for her two and a half year old daughter and was very pleased with it. Nancy O'Dell from "Access Hollywood" said, "[I] love the way your clothes feel and really love that they are organic!" Tony award winner and host of "Dance Your Ass Off" Marissa Jaret Winokur gushed over the reversible baby hoodie for her 18-month-old son.

Golden Globe nominated Joely Fisher from FOX's "Til Death" was very excited about Origany's line of certified organic cotton and baby alpaca apparel for babies and toddlers. She got two Baby Alpaca/Organic Cotton dresses for her soon to be two-year-old and four-year-old daughters.

Tiffani Thiessen, currently starring in USA's "White Collar," and also known for her roles in "Saved By the Bell" and the original "Beverly Hills 90210," chose the paisley kimono-style bodysuit for the little one she is expecting in May 2010, while Busy Phillips from ABC's hit show "Cougar Town" loved the Baby Alpaca/ Organic Cotton dress. "This dress is so soft, sweet and organic. It's perfect!" Phillips exclaimed.

Soap stars including Michelle Stafford, "Phyllis Newman," and Kate Linder, "Esther," from "Young and The Restless," as well as long-time "Lucky Spencer" from "General Hospital" Greg Vaughan all oohed and aahed over various items from our organic cotton line. "Lizzie Spaulding" from "Guiding Light," Marcy Rylan, and her husband said, "We love love the reversible baby hoodie!"

Celebrity moms weren't the only ones getting clothes for their little kids. Celeb dad Larry Birkhead chose a pleated purple dress for his four-year-old daughter with the late Anna Nicole Smith, Dannielynn. Evan Handler, who stars in "Californication," but known to many as Charlotte's husband from "Sex and The City," went with the same outfit for his three-year-old daughter.


Thursday, 21 January 2010

Megan Fox - new face of Emporio Armani campaigns


Giorgio Armani is pleased to unveil the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women's Underwear and Armani Jeans, for Spring Summer 2010.

The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, " Megan is young and sexy and has a lot of spirit. 

Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections".

Giorgio Armani


Kim Kardashian to endorse sassy & sexy VATA Brasil line


Muscle Flex Inc. announced that Kim Kardashian has partnered with Muscle Flex to endorse its sassy and sexy Muscle Flex VATA Brasil Sports and Active Wear Collection. Kim Kardashian is synonymous with style, beauty and fashion and is the perfect individual to showcase the Muscle Flex VATA Brasil Active Wear Collection.

As one of the most watched and written about women today, Kim Kardashian is very selective in the products that she chooses to endorse and ensures that their quality and styling are commensurate with her international persona. Muscle Flex Inc. is excited to work with Kim Kardashian in propelling the Muscle Flex VATA Brasil Sports and Active Wear Collection and to continue to expand its quality, styling and brand awareness.

Muscle Flex was introduced to Kim Kardashian through its public relations and marketing partner TLK Fusion. Muscle Flex CEO Danny Alex provided Kim Kardashian and Kris Jenner with a selection of pieces from the collection to assess their styling feel and quality.

Kim Kardashian replied, "I have been in search for the perfect fitness gear, and Muscle Flex VATA workout wear is stylish and comfortable, perfect for my lifestyle!"

Kim Kardashian continued, "I look forward to working with Danny Alex and Muscle Flex in branding and showcasing the Muscle Flex VATA Brasil Sports and Active Wear Collection. The collection has an amazing feel, incredible fit and that sassy Brazilian flare." 


Wednesday, 20 January 2010

Sexy Britney Spears to remain rock for Candie’s & Kohl's

Iconix Brand Group, Inc. announced it has renewed its exclusive partnership with international icon, Britney Spears for its Candie's brand, which is available only at Kohl's Department Stores and Spears will appear in the Candie's only at Kohl's marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, "I had a great experience working with Candie's and Kohl's last year and I am thrilled to be asked to sign on again for a second year. We're planning some very cool photo shoots and I can't wait for my fans to see them."

Dari Marder, chief marketing officer, Iconix stated, "We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie's customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next."

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are excited to have Britney Spears represent the Candie's brand for another year and are confident this year's campaign will be another success. Our customers embraced Britney as the face of Candie's and know they can count on the brand to deliver quality and style at a great value."

Details on the spring 2010 Candie's only at Kohl's marketing campaign will released next month.

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums..


Tuesday, 19 January 2010

Eco-Panda to exhibit at Go Green Expo

Eco-Panda, the world’s only recycled nylon swimwear line, will be exhibiting at the Go Green Expo in Los Angeles, CA, January 22nd-24th, 2010 with their exhibit booth hosted by Bianca Peters, the reigning Miss Malibu.

Visitors to the Eco-Panda booth will experience the ultimate in modern fashion including the unveiling of the 2010 swim wear line with a mini fashion show, hourly product give-a-way’s and a behind the scenes look at the technological advances behind the production of the brand. Eco-Panda will also be offering exclusive steals & deals on their 2009 swimwear to all Go Green Expo attendees.

Eco-Panda splashed on the scene of the swimwear industry in June of 2009. Debuting their eclectic line of swimwear featuring vibrant colors & bold hues, Eco-Panda drew inspiration from fashion mecca’s of the world including: Tokyo, Cozumel, Morocco, and Paris. The Eco-Panda brand has proven that eco-fashion doesn’t have to lack style or quality. No attention to detail has been spared with this impeccable line of eco-swimwear, including the fact that each garment lasts up to three times as long as the average swimsuit due to the unique blend of MIPAN regen.

Waves of Change…Eco-Panda swimwear is composed of MIPAN regen recycled nylon, which is created from post-consumer fishing nets. The recycled fishing nets are ground into fabric chips, which are then liquefied, creating fiber, which in turn is spun into fabric.

International Apparel Expo 2010  

Monday, 18 January 2010

New ethical label Charlotte and Jane to showcase at Valmont


New Ethical Irish label 'Charlotte and Jane' will present their stunning collection consisting of a gorgeous selection of fresh, elegant, glamorous dresses, at the prestigious private members venue the Valmont in Chelsea on Thursday 21st January.

The design duo behind this exciting new label is Charlotte Cargin and Jane Skovgaard Charlotte is a graduate of Central Saint Martins College of Art and design and Jane is an artist and third level teacher of drawing and painting.

Both girls live in the Kinsale area of Co. Cork, Ireland and work from a base in Kinsale. Attention is paid to every inch of each dress. Each dress is beautifully finished, fully lined and has intricate detailing.

Many of the dresses have fine French lace trims, boning and unusual buttons. The fabrics are all natural fibres - fantastic printed cottons, Irish linens and Irish wools and tweeds. Charlotte and Jane design everything themselves and each dress is sewn up locally by Cork seamstresses working from home.

These dresses are heir loom pieces. The event which has been organised by La Geneve North Events (LGN Events) will commence at 7.30pm. 


Saturday, 16 January 2010

Megan Fox Sexy Classy for Armani and CHANEL Temporary Hot Body Art


Armani is not shying away for celebrity branding. Which in October the luxury fashion powerhouse announced Megan Fox would be their new face; stepping in for Victoria Beckham. All the fashion blogs are a buzzing that Megan Fox looks classy in the Armani campaign.

Kaiser from had this to say:

“Okay, so I was fully prepared to hate on Megan Fox for her new Armani campaign. But I can’t. I think these photos are really pretty, possibly the best photos I’ve ever seen of Megan.”

The hottest trend this spring 2010 will be temporary tattoos revealing creative body art! They were really big on the spring 2010 fashion runway shows so get ready.

CHANEL will introduce “Les Trompe L'Oeil” Temporary Skin Art as a limited edition design. Which are based on the temporary tattoos that global creative director Peter Philips designed for their Paris runway show. Each pack will contain five sheets (with 55 total designs included in each) and starting in mid February they will be sold for $75.00 from

Fashion houses such as Rodarte and Jean Paul Gautier also featured tattoo inspired body art on their spring 2010 runways.

Source :

Wednesday, 13 January 2010

Actress Zoe Saldana to be the face of Eternal Magic


Avon Products, Inc. announced it has signed actress Zoe Saldana to be the exclusive spokeswoman for the brand's new fragrance, Eternal Magic, debuting April 2010. Beautiful, intelligent and talented, the actress is the perfect fit for Avon's latest scent -- a fragrance embodying timeless grace, beauty and elegance. In addition to supporting Eternal Magic, Saldana will also be featured in the company's brochure as a face of Avon's color cosmetics category in the coming months.

"I'm very proud to be working with Avon and to be the face of Eternal Magic," says Saldana. "It means so much to me to be associated with a company that shares my values and believes in empowering women."

"We are thrilled to have Zoe as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoe perfectly embodies that feeling. She's a rising star in Hollywood and has built a strong reputation for playing empowering characters that leave a lasting impression," says Geralyn Breig, Senior Vice President and President of Avon North America. "We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity."

An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere. The fragrance will launch in the U.S. in April 2010 and will be available exclusively through Avon Representatives worldwide. 


Tuesday, 12 January 2010

Copenhagen Fashion Summit Advocates Green Approach

The spectacular Opera house was the setting for The Fashion Summit held in Copenhagen on Dec. 9th. Over 500 attendees gathered to hear wonderful speakers give their take on more environmentally-friendly and ethical approaches to fashion and apparel. An eye-popping fashion show featuring new gen designers high-lighted by Her Royal Highness Crown Princess Mary added an exciting visual dimension.

Christian Kemp-Griffin, Edun, Laurant Claquin, PPR Group, Vanessa Friedman, Fashion Editor for Financial Times, Manuel Baigorri, Levi Strauss & Co, Marjorie Yang, Esquel Group, Ros Harvey, Better Work and Julia Gilhart, Senior VP at Barneys New York spoke to a rapt audience of Nordic fashion companies and media on the most important issue of our time: Taking responsibility being the key to success in the fashion business of the future.

HRH Crown Princess Mary of Denmark arrived to over-see the catwalk-show show-casing 20 new gen Nordic designers, and she held a short speech on the importance of NICE, and the jury's reasoning for chosing Finnish designer Saara Lepokorpi as the recipient of 50.000 DKK. The panel of judges were Margareta van den Bosch, Creative Advisor at H&M, Laird Borelli-Persson, Senior Features Editor, Fern Mallis, Senior VP of IMG Fashion, Erin Mullaney, Browns and Ann-Sofie Johansson, Head of design at H&M.

Several issues were brought to the forefront during the day, also as a part of a panel discussion which rounded off the day, moderated by Peter Ingwersen, the founder of the Danish brand NOIR, one very relevant issue being brought up by Vanessa Friedman: We need clarity som the consumer understands what this is about, which comes back to a lexicon for sustainable fashion. A customer in a store will never read anything that exceedes a twitter message in length.

A wonderful dinner was hosted by the Lord Mayor Ritt Bjerregaard at Copenhagen's City Hall following the Fashion Summit, where Crown Princess Mary, the Norwegian ambassador and his wife, and Lene Nystrøm were among the distinguished guests. The chance for Nordic designers to inter-act and discuss their common challenges in a global market, was one of the unique aspects of the conference. An exhibit by C.L.A.S.S. showing off eco-friendly textiles also engaged the designers, along with a better understanding of what enzymes can do to avoid harsh chemicals. (For more information on C.L.A.S.S. and Novozymes enzyme-processes, see "Production" under "Professional guide" and "Resources".)

International Apparel Expo 2010


Monday, 11 January 2010

Plush offers new Nectarina based Cia Maritima S/S collection


Plush Swimwear announced the inclusion of Cia Maritima to its online offerings of high fashion designer swimwear. Available to purchase immediately are select pieces from Cia Maritima’s 2010 Summer Collection.

Cia Maritima is a premier Brazilian beachwear label and stands as one of the most successful swimwear couture brands from Latin America. Founded in 1990, the label belongs to the Rosset Group, the largest textile producer in South America. Cia Maritima leverages the parent group's know-how to apply the most technologically advanced fabrics, seaming techniques and exclusive patterns to their collections.

Cia Maritima’s 2010 collection was inspired by the classicism reminiscent of designer Madeleine Vioneet, modern Versace creations and Greco-Roman mythical figures. Close-fitting pieces, Greek arabesque and geometry all serve to celebrate women’s features with sensual pieces and discreet elegance. Innovative fabrics, such as “New Nectarina” with its velvety touch, and matte jersey, lend fluidness to the pieces in the collection. The first pieces from Cia Maritima selected by Plush Swimwear all feature these refined artistic motifs in their design.

Plush Swimwear


Saturday, 9 January 2010

Trelise Cooper to design next Air New Zealand uniform

Air New Zealand announces it has engaged Trelise Cooper, one of New Zealand’s leading fashion designers, to assist in the design of the next Air New Zealand uniform.

The uniform will be introduced in 2011 to coincide with the introduction of a new fleet of 777-300 aircraft.

“We will introduce a uniform to coincide with our new long haul product and interiors early next year which will provide customers with a number of world-first experiences not currently available on any other carrier,” says Ed Sims, Air New Zealand Group General Manager International Airline.

Cooper was chosen for her outstanding design concepts, of which she presented a collection of more than 60 at the end of last year. Since then she has been working with dozens of Air New Zealanders to further understand the style and functionality needs of seven different work groups scattered across many different parts of the world.

“We have also been working closely with Trelise to ensure the uniform colour palette works in harmony with our soon to be unveiled new aircraft interiors,” said Sims.

The uniform is contemporary, based on New Zealand themes with a cohesive visual uniformity while still allowing individual choice by addressing body type and personality preference. For women, this will include a variety of jacket, skirt and trouser options as well as dresses, blouses and shirts.

The uniform for females has a greater expression of femininity based on their feedback and overall the uniform will be more tailored, reflective of Air New Zealand’s status as a premium carrier.

The collection has varying levels of formality, especially for cabin crew, one that provides a more formal look when travelling through airports and welcoming customers onboard, changing to a more casual and friendly style once in the air.

Color highlights of twilight pink for cabin crew, godzone green for ground staff and sky blue for ground and inflight managers will be underpinned by black formal items such as suits and coats. Uniforms for inflight concierges, pilots and several other work groups are currently being developed. 


Friday, 8 January 2010

Hot Fashion Trends 2010


From left: pastels at Christopher Kane, Peter Pilotto is one of the labels to watch in 2010 and graphic prints at Holly Fulton..

Goddess Dressing
Will Keira Knightley wow us with another celluloid fashion moment when she plays F Scott Fitzgerald’s infamous wife, Zelda, in the biopic, The Beautiful and the Damned? She can pick up tips on goddess dressing at New York’s Costume Institute, which will investigate screen-siren style as part of its American Women exhibition in May.

Fun Fitness

“2010 sees the return of fun group-exercise activities,” says Kirsty Gardner, studio manager at Soho’s The Third Space ( Think Eighties-style aerobics classes and dance lessons inspired by Strictly’s sharp ballroom moves.

Festival Chic

Glastonbury will celebrate its 40th anniversary this year, with U2 confirmed as a headline act. Fashion is already ahead of the game: Chloé has rainproof ponchos, and Hunter wellies are now being sold at boutiques such as Browns. It’s also selling waterproof eco-parkas made from recycled materials by Royal College of Art graduate, Christopher Raeburn.

The Bodysuit

Nineties revivals are rife this spring – biker shorts and bumbags, for instance – but we’re putting our money on the return of the Eighties’ body. It looked super-chic at Rochas, Stella McCartney and Celine. Meanwhile, Donna Karan, the woman who put the bodysuit in the spotlight, is celebrating 25 years in fashion.

Gucci: The Film

After years of speculation, Ridley Scott is due to begin work on a film chronicling the dramas of Italy’s most notorious fashion clan. Expect high-octane Seventies glamour, shootings and plenty of flashy leather accessories.

Cool Kids

Think Suri Cruise has toddler style sewn up? Try logging on to, a blog dedicated to super-stylish sprogs.

Prepare to bare

Fleshy tones – blush and rose, soft tan and apricot, for example – are spring’s new neutrals for the wardrobe, and faces are following suit. “It’s not about being beach-bronzed,” says Newby Hands, beauty director at Harper’s Bazaar. “It’s luxurious and elegant – very Lauren Hutton in the Seventies, with those beautifully highlighted cheekbones.”

Graphic prints

Holly Fulton is London’s new kid on the block, and her graphic patterns tap into spring’s obsession with trippy prints. Find her collection at Browns.

Perfect Pants

Fashion is embracing all things lingerie, from lace-trimmed slips, corsets and pretty bras under see-through tops, to big, Fifties-style knickers courtesy of Dolce & Gabbana. Men should take a look at Sunspel’s anniversary collection. The Nottingham-based undies firm – a favourite of Prince Charles – is celebrating 150 years by reissuing classic designs from its archives.

The Net Set

Net-a-porter celebrates 10 years in business; has the rest of the luxury industry finally embraced the internet? It seems so, because 2010 looks set to be the year of iPhone fashion apps – you can shop on your hand-held and pick up trend tweets galore.

North Africa

From Givenchy’s Keffiyeh prints to dusty desert shades and chunky ethnic jewels, fashion takes a trip to North Africa. Morocco is also the luxury industry’s next hot spot, as fashion brands move into Casablanca and Marrakech. Book a suite at the recently refurbished Mamounia (designed by Jacques Garcia of Hôtel Costes’ fame, or stay at Jnan Rahma, Mandarin Oriental’s new luxury 53-hectare hotel, just outside Marrakech (

Nifty Stitchery

Designers are giving handicrafts their seal of approval. Chanel has patchwork skirts, and rustic straw and wicker bags. The best way to embrace the new crafty-ness? Make your own It bag. Fendi’s infamous Baguette is being launched as a cross-stitch kit for spring, to create your very own Fendi heirloom. Get threading.

The Low Down

The sky-high heel is being usurped by all things low. Think mannish lace-ups, jewelled flats and kitten heels, which turned up at Missoni, Marni and Louis Vuitton. Jimmy Choo’s Tamara Mellon – queen of the stiletto – is launching 24/7, a collection of classic Choos, including Michelle Obama’s favourite lower heel.

Shop Til You Drop

Spring’s must-visit shopping destination? Harvey Nichols in Knightsbridge, London, where the fourth floor is being transformed into a mecca of cool labels. Expect home-grown talents, such as Peter Pilotto and Meadham Kirchhoff, alongside international brands such as Brian Reyes and Cacharel, now headed up by ex-Lanvin designer Cédric Charlier.

Alice In Wonderland

Tim Burton’s long-awaited, star-studded Alice in Wonderland will hit cinemas in March. Selfridges is celebrating in February with a pop-up boutique selling all things Alice, including tea from Mariage Frères; chess sets; Wonderland-inspired jewellery from Tom Binns; and colourful, themed hosiery.

Design Debuts

Well-known labels are being taken over by some of London’s coolest names. In February, Marios Schwab will show his debut collection for Halston; Richard Nicoll will be taking his slick cutting skills to Cerruti; and Sophia Kokosalaki will be giving denim mega-brand Diesel some serious catwalk kudos.

Sugar Almond Shades

Lemon-yellow, mint-green, ice-blue and blush-pink are some of the season’s prettiest shades. Wear them Christopher Kane-style in gingham dresses, or give them an edge with graphic patterns, as seen at Jonathan Saunders and Josh Goot.

Clean-Cut Pieces

Sick of spring’s wafty light layers and frothy, feminine colours already? Invest in utility instead. Phoebe Philo’s debut for Celine has all you need for a neat, chic wardrobe: crisp, white shirts, immaculately cut trousers and the season’s coolest sculpted parka.

Spring’s It Girl

Carey Mulligan is our poster girl for 2010. The gorgeous, gamine British actress stars in Never Let Me Go alongside Keira Knightley and Charlotte Rampling, and also has roles in Brighton Rock and Wall Street 2. 


Thursday, 7 January 2010

Petite Tween Becomes Big Voice In Fashion World

Tavi Gevinson sat in a west suburban cafe consuming cheese pizza, hot chocolate and a fruit roll-up - the type of meal you'd expect from a 13-year-old.

As she nibbled, a receptionist from her doctor's office came over to say hello, while a waitress wondered aloud if she was related to another teenager in town.

"As you can see, my fame is extraordinary here," Tavi said, her 4-foot-6 frame barely visible behind the table. "Seriously, no one around here has any idea who I am."

No idea that since she began blogging about fashion from her suburban bedroom at age 11, Tavi has become an international sensation, viewed as one of the most popular - and controversial - figures in the world of high fashion.

No idea that when she's not studying for a science test, having sleepovers with friends or attending summer camp, the 8th grader can be found in the front row at New York's Fashion Week, adorning the cover of ultra-hip Pop magazine and helping to launch a new fashion line for Target.

The daughter of a high school English teacher, Tavi combined her razor-sharp writing skills, precocious attitude and Internet savvy into a high profile in the fashion community, using her youth and small size as bold exclamation points.

"She's only 13, but Tavi Gevinson has the fashion world enraptured," gushed Harper's Bazaar in the introduction to a column Tavi penned for the January issue, making her the youngest writer ever published in the magazine.

Like a pint-sized suburban superhero, Tavi passes her days as a typical middle school student before transforming by night into a celebrated author and star of her blog, Style Rookie. She posts artistic photos of herself dressed in cutting-edge outfits and serves up sophisticated musings on the latest fashion trends, drawing nearly 30,000 viewers each day.

She's a tween phenomenon that would have been impossible before the Internet, but her success is not just virtual. To the dismay of some members of fashion's old guard, Tavi has recently leaped into the scene on which she comments, submitting to a photo shoot in London, hanging with elite fashion designers in Tokyo and hobnobbing with singer Gwen Stefani, actress Chloe Sevigny and other celebrity guests at an event at the Museum of Contemporary Art in Los Angeles.

"There are two stories here," said her mother, Berit Engen. "The 13-year-old who lives in our house, and the 13-year-old who is being taken very seriously in this world of fashion."

Some in the industry suggest the young blogger could be more novelty than anything, but Harper's, Target and others are betting on her.

Asked if she was worried about being used as a gimmick, Tavi said she would never be a part of anything that she does not admire. She has said no to 95 percent of interview requests. She's declined reality show pitches, book deals and other opportunities.

And she says she will stop blogging if it causes her grades to suffer.

The youngest of three sisters, Tavi has grown up on a quiet, tree-lined street in a community west of Chicago. (She asked that her specific suburb go unnamed so that she might remain low profile in her hometown.)

It's a world with a dress code (her school prohibits skirts with hems above the knee and tank tops with straps less than three fingers wide) and limited activity. Tavi said she frequents the same three places: her local Borders, a record shop and a Salvation Army thrift store. Most of her socializing takes place at sleepovers, theater camp and bar and bat mitzvahs.

"That's why the Internet is so important," Tavi said.

It has given her an endless supply of music, fashion and other types of art. At her keyboard, she has developed expertise on a wide range of subjects - from Bob Dylan, her favorite singer, to Japan's Rei Kawakubo, one of her fashion design heroes.

The inspiration for Style Rookie came, she said, in 6th grade. A friend's teenage sister had launched a Web site in which she posted critiques of fashion trends and photographs of herself modeling.

 and the TV show "America's Next Top Model." A blog seemed like an escape from the Abercrombie, pre-teen scene.

"Life is boring in 6th grade," said Tavi, whose blog debuted in March 2008 with a short entry titled The New Girl in Town. "It seemed like it would liven things up."

Her photography, writing voice and sense of fashion rapidly evolved.

Inspired by designers who aim for wearable art with "no rules, no restrictions, no pleasing anyone," she posted photos of her of herself clad in distinctive outfits - such as a Polka dot skirt, tuxedo blazer and men's shoes - and commentary at once youthful and sophisticated.

"So much sweater and knit and grandpa-ness," she writes of a Yohji Yamamoto menswear line in a typical post. "I love it mostly for the model alone. He looks so mysterious, and like he should be sitting on a bench in the rain reciting Poe or playing a cello on the roof of a train." The entries came easy.

"I never really liked writing before because at school I never got to write about what I like," Tavi said. "With my blog, it's my thoughts, like my brain is being translated onto the computer."

She became part of a community of young fashion bloggers gaining media attention in 2008. That summer, the New York Times featured several bloggers, including Tavi, in its fashion magazine. TeenVogue published a Q and A with her in the fall, proclaiming that "with her dead-on style observations and fearless fashion sense that puts even the most daring fashionistas to shame, this outspoken wunderkind is one to watch."

Since then, Style Rookie's traffic has grown from 2,000 viewers to 29,000 each day, and Tavi's visibility in the fashion world has skyrocketed in a whirlwind of developments that felt, at times, like waking dreams to her.

She's courted by designers and editors alike, made evident by her column in Harper's Bazaar.

"Bazaar readers expect the unexpected, and when I met Tavi at the Marc Jacobs show in September, I knew they would relate to her passion for fashion - the fact that she is 13 only makes her insights more interesting," Kristina O'Neill, executive editor of Harper's Bazaar, wrote in an e-mail.

But what makes her remarkable to O'Neill and others has also made her an object of criticism.

Some observers have questioned the legitimacy of her writing, suggesting that her parents or other adults are behind it. Earlier this month, an editor at Elle magazine wondered to New York Magazine whether there wasn't a "team Tavi" at work.

"It's really annoying," Tavi said. "People complain that my generation is stupid, but when I show that I have a brain, they call me a fake."

In reality, her parents didn't even know about the blog until she received an interview request from the New York Times, she said. Her father has accompanied her to New York, London and Los Angeles, but he tried to give her space at events so as not to embarrass her.

To Tavi, the whispers and barbs from the fashion world remind her of middle school.

Her friend Spencer Tweedy says Tavi does a good job of handling the pressure.

"She's really amazing at functioning as a kid while doing all this amazing stuff," Spencer said.

But Tavi sometimes wonders how long she'll be able to handle the spotlight.

"Don't be surprised if one day I go all J.D. Salinger on everyone," she said.

Source :


Wednesday, 6 January 2010

Pitti W_Woman Precollection - Focus Is On The Product

The fifth edition of Pitti W_Woman Precollection, the Pitti Immagine fair-event dedicated to women’s apparel will be held concomitantly with Pitti Uomo 77 in Florence from 12 to 15 January 2010. The Dogana (Via Valfonda) will showcase the preview showings of the 2010-2011 fall/winter collections by about 60 international brands.

“Our primary focus is on the product”, says Agostino Poletto, deputy general manager of Pitti Immagine, “with a selection of brands that best interpret the concept of research on elegance with previews, capsule collections and special projects developed to foster concrete business contacts. The Pitti W offer is increasingly broad; we are pursuing investments in vintage and the world of fragrance and it will all be featured in a totally revised setting - designed by Oliviero Baldini – that facilitates the dialogue between the products and various merchandise categories. As always, careful scouting and selection processes are what make Pitti W the ideal platform for preview presentations of innovative projects and brands with huge potential”.

After last season’s success, the Dogana show will once again include the dedicated “Vintage for Pitti W” section – produced in cooperation with A.N.G.E.L.O. Vintage Palace. A special setting will be the backdrop for a selection presented by some of the best in the vintage trade who will be showing their vintage couture, accessory, jewelry and signature scarf collections.

And Pitti W is also bringing back the special area called “Fragranze” with an outstanding array of scent and selective perfume brands – some of which are featured at the Fragranze event produced by Pitti Immagine – essential to the contemporary woman’s wardrobe and key lifestyle elements. Among the special projects at this edition there will also be the pret à porter brand .normaluisa that will bring a preview of thenew F/W collection and will present the “must have objects” for a woman.

The performance-event By Gentucca Bini
By Gentucca Bini is the new prêt à porter project that focuses on existing garments. Based on an idea by Gentucca Bini and realized by external producers, this project will be presented to the international public of buyers and members of the fashion trade at Pitti W. A preview and sartorial performance for ten garments – reinterpreted by the stylist - from top international fashion stores, whilst the stylists and dressmakers from By will customize the clothing of the guests in attendance.


Monday, 4 January 2010

Sizzling Kingfisher Calendar 2010 Models

The Hottest And The Most Awaited Calendar Of 2010 Has Now Launched And Open For All. 
Yes, You Are Absolutely Right, I Am Talking About The Hottest, Fascinating And The Sizzling Kingfisher Calendar 2010 Presenting New Models And New Faces.

So We Present You The Kingfisher Swimsuit Calendar 2010. 
Have A Look At Them And Enjoy……..





Preview Of Early Spring Styles With CJ by Cookie Jeans

Innovative online retailer, MyShape, premieres the new CJ by Cookie Johnson line of premium denim jeans, available along with early spring styles.

CJ by Cookie Johnson – Oprah’s favorite brand of jeans – was launched by Cookie Johnson, wife of NBA superstar Magic Johnson, and partner Michael Glasser, legendary founder of 7 for All Mankind, Citizens of Humanity, and Rich & Skinny. Also on board is top denim designer, Joie Rucker, formerly of Guess, Levi’s and Rich & Skinny.

CJ by Cookie Johnson offers high-end jeans in an impressive size range for curvy women. Despite being fit and toned, Johnson says, “CJ by Cookie Johnson was born out of my frustration. I couldn’t find a premium denim jean that really fit my shape. I tried them all, but always left the dressing room feeling like they weren’t ‘me.’ It was my goal to create something versatile and flattering for real bodies.” It’s no wonder that along with Oprah, celebrity fans include Tyra Banks, Rachael Ray, and Jillian Barberie.

MyShape – a free service that matches a woman’s measurements, body shape, and fit and style preferences with clothing that suits her – is a concept that clearly resonated with Johnson. “I know MyShape has a great reputation for helping its customers find the right fit, so it seemed like a natural partnership.”

Once a woman sets up her Personal Shop at MyShape, it’s instantly filled with only the clothes that fit and flatter™ her; clothes gleaned from hundreds of name-brand designers like CJ by Cookie Johnson.

And with jeans anchoring most women’s wardrobes, Johnson happily reports that when it comes to today’s denim styles “anything goes—from wide leg to straight leg, boyfriend looks to denim leggings. The key is how you style it.” But she adds, “It's important to recognize that just because a certain silhouette or style is a hot trend, that doesn't mean it’s right for your specific body type.” MyShape’s core value is making sure clothing, whether classic or trendy, fits and flatters a member’s shape so she can step out the door feeling confident and radiant. 


Saturday, 2 January 2010

Enzoani expands on Stylish lOVE Line with chic shoes


The debut and immediate success of lOVE has lead to the introduction of lOVE shoes. The shoe line includes 18 styles of fun, flirty, and night on the town ready heels. Like the introduction of the lOVE special occasion, lOVE shoes are appropriate for any occasion whether it be that special day or simply to dress up an outfit.

Colors available are the same colors used in the lOVE collection including: ivory, blueberry, and eggplant (black, grey, gold, and patent leather are also available). The line features platforms and padded soles for the extra comfort and 4 inch heels. Styles include: peep toes, stilettos, straps, intricate ruched flower details, cut outs, scalloped lining, and the lOVE staple of bows.

lOVE shoe styles that have in a short time become a hit with admirers are: Holly, Orchid and Ginger. Celebrities and consumers are able to view the perfect pairing for their lOVE gown with these styles while maintaining the Enzoani signature of quality and attention to detail.

lOVE shoes are available in select authorized retailer stores and can be found via the official Enzoani website.


Friday, 1 January 2010

Lingerie brand Amante set to replicate India success story

Riding on the success of ‘Amante’, a lingerie brand which was launched in India by the Sri Lankan based MAS Holdings; it is now all set to replicate the story in Sri Lanka within the next two years. MAS Holdings is South Asia’s largest intimate apparel manufacturer, with an annual turnover of US $700 million and manufactures lingerie’s for well-known international brands like Victoria’s Secret and Marks & Spencer.

Amante is currently sold in 250 multi-brand stores across all major cities in India such as Mumbai, Delhi, Calcutta, Bangalore and Chennai. It derives 40 percent of its business from the North, 30 percent from West, 20 percent South and 10 percent from the East. Amante was launched in India, drawing from experiences of over 20 years in designing and producing for the best known lingerie lines in the world. It is looking to replicate this success in other countries like Malaysia and Singapore too.

Speaking exclusively to Fibre2fashion, Mr Ajay Amalean, Managing Director of MAS Corporate Solutions and Retail, India, said, “We have achieved a sales growth of 150 percent in 2009, when compared with 2008 and have projected growth of 75 percent in 2010, which is well above the industry average for the premium segment, which compromises of three major players with an approximate growth rate of 30-40 percent”.

When asked to divulge details on the modifications made in the products to satisfy the diversified Indian customer, he explained by saying, “We have made certain modifications to our products keeping in mind the sensibility of the Indian woman, like classic pieces that are must-haves to complete any wardrobe and finely crafted lingerie that offers style, support & comfort in equal measure.