After sorting through an unprecedented one million adorable children showing off their "good jeans," Gap revealed the 20 charismatic finalists competing to be the next faces of babyGap and GapKids. Starting today through December 20, it is up to America to decide which four children – one girl and one boy for babyGap and one girl and one boy for GapKids – will be featured in store windows nationwide and receive a $1,000 Gap GiftCard. Voters can cast a vote in each of the four categories once a day by logging on to gap.com/castingcall or by downloading the free Gap Casting Call iPhone app. Each vote cast will be entered for a chance to win the Voter's Sweepstakes, a $1,000 Gap GiftCard. "Our Casting Call contest continues to break records and this year is no exception with more than one million entries," said Mark Breitbard, executive vice president of babyGap and GapKids. "Since denim is the heart and soul of American fashion and culture, this year we asked parents to submit photos of their children in their favorite jeans. With so many 'good jeans' to choose from, it was extremely difficult to select only 20 finalists to represent our brand."
This holiday seasonGap is bringing the new babyGap and GapKids Holiday collection designed by Stella McCartney to Los Angeles’s fashion-savvy kids with a pop-up store on the famed Robertson Boulevard. The exclusive Stella McCartney for GapKids Pop-Up Store opens its doors through Saturday, Nov. 28. "We love Stella McCartney's style and brand, as a mother, she understands what children want to wear," said Pam Wallack, president of babyGap, GapKids, and GapMaternity. " Mixing Stell's unique style with the playfulness and versatility of babyGap and GapKids signature designs resulted in an exceptionally fun collection for the holiday season. We couldn't think of a better place to host the only stand-alone shop for the collection than in L.A. where style makers and trendsetters make their mark as a very young age." Opening today, the Stella McCartney for GapKids Pop-Up Store, situated across from renowned The Ivy, will feature the new Stella McCartney for GapKids collection, designed for girls and boys from newborns and on up to 12-year-olds. The collection features Stella McCartney’s signature touches, including a soft color palette, familiar silhouettes and her unique mix of unexpected pieces. The result – looks that stay true to Stella’s unique vision, reinterpreted with GapKids' playful, child-like charm, keeping fun and practicality at the forefront of the design intent. For girls, key pieces include an intarsia leopard print sweater dress, velvet blazer, tulle tutu and cashmere hoodie that are sure to delight little girls the world over. The boy’s collection is fun and functional, featuring a mix of monster and superhero graphics and classic pieces like a navy wool peacoat and quilted chambray jacket. For the littlest ones, the collection features organic cotton and cashmere/silk mix styles in simple, indispensible shapes for babyGap. The launch was celebrated with a kid-friendly event, complete with face painting, balloon animals and more, hosted by Liv Tyler at the Pop-Up store. Details about the Stella McCartney for GapKids Pop-Up Store: When: Thursday, November 5, 2009 – Saturday, November 28, 2009. Monday – Saturday: 10:30 a.m. – 7:00 p.m. and Sunday 11:00 a.m. – 6:00 p.m. Where: 108 N Robertson Blvd. Los Angeles, CA 90048
