Friday, 5 June 2009

Miley Cyrus & Max Azria Clothing Line For Walmart

Walmart announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. Walmart brings together best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer customers affordable and trend-right apparel. The line will arrive in all Walmart stores and on in early August, and includes tops, pants, graphic tees, shoes & accessories.

“Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories," said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. “This time, we're bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers.”

Miley Cyrus’ rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer’s top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I’m really excited about launching this line with Walmart. There’s even more to come!”

“Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant,” said Max Azria, designer and CEO of BCBGMAXAZRIAGROUP, Inc. “By partnering with Walmart, we saw an opportunity to reach mainstream customers with our product and introduce our designs to a much broader audience.”

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