Showing posts with label Clothing Line. Show all posts
Showing posts with label Clothing Line. Show all posts

Wednesday, 3 February 2010

Emma Watson Creates Fair Trade Fashion For People Tree

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People Tree is delighted to announce the Spring/Summer 2010 collaboration with actress Emma Watson. Launching in late February 2010, this exciting, long awaited collection brings a youthful and inspiring edge to Fair Trade fashion!

"I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project." Emma Watson.

Acting as creative advisor, Emma has worked closely with People Tree's in house design team and CEO Safia Minney to create a capsule lifestyle collection.

Emma has utilised her love of fashion, great personal style and young perspective to help develop a range that will bring Fair Trade and organic fashion to a new audience.

Clean and easy to wear - Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women.

Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.



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Friday, 5 June 2009

Miley Cyrus & Max Azria Clothing Line For Walmart

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Walmart announced the introduction of Miley Cyrus & Max Azria, a new clothing line available only at Walmart. Walmart brings together best-selling artist and entertainer Miley Cyrus and Max Azria of apparel house BCBGMAXAZRIAGROUP, Inc. to offer customers affordable and trend-right apparel. The line will arrive in all Walmart stores and on Walmart.com in early August, and includes tops, pants, graphic tees, shoes & accessories.

“Our launch of the Miley Cyrus & Max Azria line continues our strategy of engaging customers across categories," said John Fleming, executive vice president and chief merchandising officer, Walmart U.S. “This time, we're bringing together a leading entertainer and a top apparel house to bring exciting product and price leadership to our customers.”


Miley Cyrus’ rock-and-roll roots influenced many of the looks. The line reflects a continuation of her relationship with Walmart, where she is among the retailer’s top-selling recording artists. “I love creating looks that are all about personal expression and individuality,” said Cyrus. “Collaborating with Max Azria has been an amazing experience, and I’m really excited about launching this line with Walmart. There’s even more to come!”



“Miley Cyrus is talented and approachable, so working with her sparked a line that is authentic and vibrant,” said Max Azria, designer and CEO of BCBGMAXAZRIAGROUP, Inc. “By partnering with Walmart, we saw an opportunity to reach mainstream customers with our product and introduce our designs to a much broader audience.”




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