Saturday, 7 November 2009

Hits, Misses and Plans for the Future at L.A. Fashion Week

L.A. Fashion Week

After nearly a month of runway shows, events and trade shows, Los Angeles’ fashion community is assessing the sprawling—and occasionally chaotic—mix of events, and show producers are already gearing up for next season of L.A. Fashion Week. 

The tough economy made it especially challenging for many show producers to line up sponsorship. But undeterred, the schedule included more than 60 events happening around town. This season’s lineup included returning events Downtown L.A. Fashion Week, L.A. Fashion Weekend and BOXeight and newcomers L.A. Fashion on Broadway and Rock Fashion Week. There were also many independent events, including Gen Art’s Fresh Faces in Fashion (now part of Rock Fashion Week) and Project Ethos; fund-raisers, including Passion Revealed; and private events featuring Kevan Hall, Corey Lynn Calter and others.
Most events were held in the evenings, leaving many in the industry available to attend the many trade events also scheduled in October, including the Majors Market, Los Angeles Fashion Market, the Los Angeles International Textile Show, Material World & Technology Solutions, GlobalTex and European Rendezvous

Los Angeles–based Hall, who showed in the past at IMG’s Mercedes-Benz Fashion Week at Smashbox Studios, opted to show independently. (Although he said he’d consider joining the lineup of another fashion week event if he were asked to participate.) “Since there’s no more participation by IMG and Smashbox, you have to think out of the box and find a venue that is impactful, will showcase your collection in the best possible light and be an exciting venue for the clients,” Hall said. The designer showed his Kevan Hall Signature collection on a dramatic set on the lot of Universal Studios. The event was held in partnership with luxury auto dealer Rusnak Auto Group, which showcased its new cars from Rolls Royce, Porsche and Jaguar

Hall, who was in his home state of Michigan earlier in October for Detroit Fashion Week, left for Arizona in early November for Scottsdale Fashion Week. (The designer showed at the Islands of the World Fashion Week in the Bahamas last year.) The back-to-back event schedule left little time for him to attend any other Los Angeles Fashion Week events. Still, he said it’s important for his business to show his collection in Los Angeles.

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