Friday, 16 July 2010

Audrina Patridge of MTV fame to star in BONGO Fall campaign


Iconix Brand Group, Inc announced that it has signed a long-term direct-to-retail license agreement with Sears Holdings for the Company's junior brand, BONGO. Commencing fall 2010, Bongo apparel and other lifestyle-related categories will be available in Sears and Kmart Stores in the United States. This marks the Company's nineteenth direct-to-retail license agreement and its third direct-to-retail deal with Sears Holdings.

To support the launch at Sears and Kmart, Iconix enlisted Audrina Patridge of MTV fame to star and be heavily integrated into the Fall 2010 marketing campaign. The national campaign will debut this September in fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online.
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