Thursday, 18 March 2010

Madonna Forays Into The World Of Eyewear

MG ICON, the newly formed joint venture between Iconix Brand Group and Madonna and Guy Oseary have announced their first designer accessories collection, MDG. MDG is a sunglass collection personally designed by Madonna together with the designer-duo Domenico Dolce and Stefano Gabbana.

The collaboration marks Madonna's first foray into the world of eyewear and is the first co-branded project Dolce and Gabbana have done in their career. The collection will showcase the MDG logo on styles and will be manufactured by Luxottica. The collection will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during the May market.

Neil Cole, CEO and Chairman, Iconix Brand Group stated, "MDG shows the diversity and range of brands and opportunities under MG Icon umbrella. We look forward to the growth potential of this collection which aligns designing duo Domenico Dolce and Stefano Gabbana's expertise with Madonna's vision."

Stefano Gabbana recently told Women's Wear Daily, "We're so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us." Dolce added, "We thought, why not do something together and unite two very strong and high-profile names." 


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