Monday, 17 August 2009

‘Body’ collection by CK Jeans is sexy & modern, yet edgy…

The iconic American designer denim brand, Calvin Klein Jeans introduces its new collection for Fall 2009 and the highlight this season is ‘Body’ one of the latest innovations in jeans by Calvin Klein. The new premium denim Body line is offered with a skinny leg for women, and a classic straight-leg cut, sexy fit for men. Layering is key this season. For women, layer a tank under a boyfriend sweater, fit to the body, skinny denim jean or mini pleated skirt. For men, layer a washed plaid shirt under the textured cable sweater, and the protective nylon jacket for a fresh, yet utilitarian look.

This season, Calvin Klein Jeans Fall 09 campaign features actress Eva Mendes and model Jamie Dornan. Shot by photographer Steven Klein in the desert in Palm Springs, California, these dramatic black and white campaigns will feature the exciting new Calvin Klein Jeans Body, a revolutionary, new jean for men and women, uniquely designed for a more contoured and shape enhancing fit.

Fits. Focus is on modern utility and comfort, and paring down of details for a more body conscious look. Pin tucked and architecturally folded pleats add feminine details and softness to tops and dresses. Jackets and denims layered in different fabric and customized with special washings are new this season for women and men.

Details. Rear pocket treatments with slightly modified new Omega stitching and metallic details, double layer pocket top, and bounded interior seams for stability. Men’s jeans are offered in button or zipper with body-defining fit with enhanced front fly profile. While women’s are offered in button with body-defining fit for a flattering rear shape.

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