Monday, 3 August 2009

Selena Gomez stars in Sears Air Band back to school style ads

Actress, singer and budding fashionista Selena Gomez has teamed up with Sears to inspire teens and tweens to bring out their inner rock star and go back to school with style. Best known for her starring role as Alex Russo in the hit Disney Channel television series, "Wizards of Waverly Place," Gomez demonstrates how easy, affordable and fun it is to express your personality through fashion and music.

Sears and Gomez have come together as part of the retailer's back to school integrated marketing campaign. She will also be hosting the Sears Arrive Air Band Casting Call - to create the first-ever Sears Air Band, which will perform at the MTV Video Music Awards (VMAs) this fall.

"Music and fashion are two of the ways I really get to express myself," said Gomez. "I think a lot of kids my age feel the same way. How I am feeling on any given day really influences the type of music I listen to and how I dress and that's one of the reasons I am working with Sears, because they have such a wide variety of different fashions, you can always find the styles that fit your own personal look."

During the back-to-school campaign, Gomez debuts a variety of Sears looks that all infuse various fashion personalities. For example, skate-style outfits will feature bold colors and geometric patterns. Rocker styles are edgy and use dark or muted colors. Hip-hop styles have lots of flare and feature accessories such as cool hats and belts. Pop styles tend to be trendy and mix and match lots of dressy elements with casual pieces.

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